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Now Premiering: Gaga’s red-carpet look! ?20220222145425
Now Premiering: Gaga’s red-carpet look! ?
NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
Meet the House of Gucci’s mane man!20220222144444
Meet the House of Gucci’s mane man!
Meet the House of Gucci’s mane man!The much-anticipated film House of Gucci Joico Celebrity Artist Frederic Aspiras knocked his artistry for long-time...
10-min color for moms-on-the run! ?20220222143704
10-min color for moms-on-the run! ?
IN A HURRY? NO WORRYFeaturing Joico Global Brand Ambassador, Larisa LoveDistracted and dashing with no time to waste – that’s Millennial Mama-Mia; and...
The Power Of Thank You20220222142942
The Power Of Thank You
“THANK YOU!”Two simple words that mean so much...and not just to others. According to researchers at Harvard Health, giving thanks can actually make y...
Defy Damage Protects Natural Hair20220222142103
Defy Damage Protects Natural Hair
NATURAL DAMAGE CONTROLWhen you want a gorgeous head of natural hair, bypassing damage is at the top of the to-do list. Grab these must-have tips to ke...
Copy Doja Cat’s Award-Show Hair… ?20220222141231
Copy Doja Cat’s Award-Show Hair… ?
ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20220222140247
Your LumiShine Cheat Sheet: All Your Color Needs Covered
THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
Lunch-Break Gray Coverage Is Here!20220222135345
Lunch-Break Gray Coverage Is Here!
TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...
This New “Beachy Waves” Technique Is Rising Fast!20211029155635
This New “Beachy Waves” Technique Is Rising Fast!
BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone curl trend? Hardly. Joico...
Try The Bomb New Color Technique That Builds Dimension!20211029154823
Try The Bomb New Color Technique That Builds Dimension!
THE TONING BRICK LAYER METHODFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa Love, wants to give her cl...