Watch How This Pro Sections Her Blonde Clients…20221019154150

Watch How This Pro Sections Her Blonde Clients…

FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
The Red-Hot Fall Series20221019151311

The Red-Hot Fall Series

PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
The Big BTC Recap – From Us To You!20221019145149

The Big BTC Recap – From Us To You!

“MAKE BELIEVE” BTC 2022 RECAPThis year’s annual Behind The Chair extravaganza may have been titled, “Make Believe” -- but, trust us, the magic was REA...
Swoon! We DO Love Your Bridal Looks20220926145138

Swoon! We DO Love Your Bridal Looks

THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...
Top Blonde! Gaga’s Maverick Video Look Revealed20220926123506

Top Blonde! Gaga’s Maverick Video Look Revealed

GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
This LumiShine Hair Color Cheat Sheet Makes Things Easy!20220822201151

This LumiShine Hair Color Cheat Sheet Makes Things Easy!

LUMISHINE SHORT CUTSYes, LumiShine offers dazzling, radiant color with twice the shine and mega softness. But did you know it’s also the color line th...
Latest Hair-Color Inspo? FLOWERS!20220822195038

Latest Hair-Color Inspo? FLOWERS!

FLORAL DELIVERYFeaturing Joico Global Brand Ambassador, Larisa LoveHow to quickly cover gray and give your brunette client a rosy outlook for spring/s...
Brunette to Blonde – One Step at a Time20220822194719

Brunette to Blonde – One Step at a Time

BACK TO BLONDE WE GO…Featuring Joico Celebrity Artist, Jill Buck, of Salon 901“My client decided to try brunette for about four months; and then she w...
This 10-Min Gray-Coverage Video Went Viral!20220822193545

This 10-Min Gray-Coverage Video Went Viral!

VIRAL VIDEOIt makes sense that @hairbystevie’s gray-coverage video went viral on social – she put her client’s telltale roots in hiding with just ten ...
This Hilary Duff Blonde Formula is a Keeper!20220822193053

This Hilary Duff Blonde Formula is a Keeper!

THE HOTTEST BLONDEOne look at a recent Instagram post of Nine Zero One Salon superstar, Nikki Lee, and it’s pretty clear why her celeb client, Hilary ...