Meet Megan Nevins,
Joico Canada Curriculum Manager
Your LumiShine expert breaking color chemistry
down the way stylists actually use it.
Real talk.
Real technique.
YOUR SECRET WEAPON FOR FASTER COLOUR
With LUMI10, you can cut the time & keep the quality
QUICK WINS BEHIND THE CHAIR
The stuff that actually saves you time.
EXPRESS ROOT TOUCH UP
Fast coverage. Clean result. Perfect
between full appointments.
between full appointments.
10% OFF OF ALL LUMI10 SHADES
LIMITED TIME OFFER
From January 1st – February 28th, while quantities last
COMING MARCH 2026
POWERHOUSE REDS
How Megan keeps reds vibrant between appointments.
COMING MAY 2026
DEMI LIQUID TONERS
How Megan perfects tone without weighing hair down.
Stylists talk. We listen.
10 years using Joico
The switch to Lumishine was a no brainer after my first color application. The creamy consistency not only applied super easily, but instantly left the hair noticeably shinier after the first use, all while having a fragrance so fresh and mild that I nearly forgot I was even working with hair colour!”
13 years using Joico
“I love LumiShine because I always know it’s going to deliver gorgeous, reliable colour while caring for the integrity of the hair. With Argiplex Bond Building technology powered by arginine, LumiShine helps rebuild and protect bonds, leaving clients noticing their hair is shinier, healthy and stronger after every service”
10 years using Joico
“Joico Lumishine delivers consistently reliable, results I can trust every time while maintaining healthy hair, giving me confidence behind the chair and flawless outcomes for my guests – Color results are exact and reliable”
10 years using Joico
“With Lumi 10 colour, you get 100% grey coverage, exceptional shine, and hair that looks and feels its absolute best. Plus, you save time and can see more clients in your workday, while still being able to do quick touch-ups in no time!”
The LumiShine System
All connected
