Contest Winner Announcements: #LumiShine901 and #MeetYourMuse


We believe there’s nothing more rewarding than education. And so when it came time to unveil two of the biggest contests of the year, we kept our eye on prizes that would help skyrocket careers to the hair stratosphere. As in: flying one winner to NYC to meet and learn from global hair sensation, Vivienne Mackinder; and sending another to Nine Zero One Salon’s 3-day learning retreat, Destination Education. Come meet these lucky all-stars of our #MeetYourMuse and #LumiShine901 contests, and get ready to watch their lives changes for the better…


Hairstylist Rebecca cutting hair

When Boston stylist, Rebecca Alvarado, opened her email from Joico, she wasn’t expecting to read the following words…

Dear Rebecca,
We are pleased to inform you that you are the winner of the Joico #MeetYourMuse Sweepstakes with Vivienne Mackinder! The day of the event is Monday, 11/19/2018 in NYC. We will fly you and a friend to NYC for the in-person, hands-on class with Vivienne. Can you please confirm you and your friend are available to attend and travel during this period?”

Um…that would be a resounding YES, says our over-the-moon recipient of this unique career opportunity! Rebecca, an independent stylist who works out of Boston, MA, explains that she’s always had a passion for hair — even when she was growing up. “My mom was a stylist, and she truly inspired my vision of becoming the artist I am today.” A self-proclaimed generalist (“I don’t specialize in one particular area of hair”), Rebecca, nevertheless, believes her strength lies in the area of color; which is why she’s gained a reputation as a creative expert who sees hair as a true form of art. “I really love the connection I have with all my clients…how they feel once they leave. And to know that I’ve made a little different in their life is why I truly love what I do.”

Rebecca hairstylists cut and colors


Hairstylist Megan cutting hair

The eblast caught her eye: “We’re teaming up with Nine Zero One Salon in launching the ultimate social media contest: the chance to win a FREE ticket to Destination Education (including round trip airfare to Palm Springs, and complimentary stay at Hotel Saguaro). Participants will be asked to share images on Instagram featuring their hands in hair using their very favorite LumiShine shade, along with the hashtag #lumishine901.”

And so with that, St. Louis hairstylist, Megan Coyne, posted a photo of her work that landed her the ultimate jackpot: a spot in this exclusive, three-day learning extravaganza, with hair stars from the 901 Academy and a roll-out of exciting classes, and color…LOTS of glorious LumiShine color. It’s the ultimate get for Megan, who first fell in love with hair by watching her stylist/Grandma at work in the salon; and eventually went to beauty school to follow the family “roots.” Today, this deeply passionate hair artist specializes in Balayage and Color Contouring, hoping to eventually become an educator and help others with the same passion for success.

“Destination Education is such an exciting opportunity to study with some of the best of the best in our industry; while working with LumiShine, an amazing color line!” explains Megan, who believes — like us — that education is critically important, as color and techniques are evolving so quickly. “I’m super-blessed to get to attend these classes and bring my new knowledge back to my clients,” raves our winner. “Making people feel beautiful is what I love most about my job!”

LumiShine contest winners hair colors

With their passion for learning and commitment to clients, we can’t wait to see what the future has in store for Rebecca and Megan. Congratulations to both of you….We’re keeping an eye out for greatness!