Ramp up your redheads with Joico Artistic Support Team Member Leticia McKay’s newest technique to push your skills to the highest peak.

Joico Salon Business Expert and Master Colorist Gina Bianca gives you the 411 on her most used foiling techniques.

Jill Buck shows you how to face frame for high impact brightness, foil placements to blend color corrections, and how to add express services to your color menu!

Joico International Guest Artist and Naha Winner Chad Demchuk illuminates rich copper tones with his new Copper Accents technique.

Master Colorist and Stylist Jill Buck shows you how to blend on all percentages of gray hair in a snap and bring back a youthful look to drab looking clients.

Kelly teaches you key techniques to Color Textured Hair and push your skills to the highest peak.

 Watch Brand Storyteller Olivia Smalley teach her StairMaster Technique and push your skills to the highest peak.

This technique is perfect for a subtle or MAJOR change! It works for grey coverage, blonding or dimensional color!

Canadian Joico Guest Artist Melissa Duguay brings you her master foiling techniques to create maximum impact in the salon in record time.

Social Media Power Hour is back with amazing tips to max your online impact, and crack the algorithm.

Stylist Ricardo Santiago, has an all-new path to creating vibrant, delicious red shades using Joico LumiShine and Color Intensity.

Olivia Smalley will take you through her highlighting technique using Blonde Life Lightener, LumiShine, and Defy Damage.

Larisa Love will take you through her one-of-a-kind Rooted Fluid Blonde Method. To create a bright blonde look.

The marketing masters at SAGA Haus will heat up your social-media game in their LIVE Social Power Hour.

Amber Maynard of 901 Salon shows off her Scarlet Fever Technique Featuring Joico’s LumiShine new PowerHouse Reds.

 Ricardo will take you through his Golden Hour Glow Technique, featuring Joico’s NEW LumiShine YouthLock NNG Series.

 An all-new way to lighten, brighten, and add tons of dimension using LumiShine’s Demi-Permanent Liquids.

Joico Guest Artist Gina Bianca teaches you how to navigate through color corrections using Joico LumiShine, BlondeLife and Defy Damage.

Joico Guest Artist and Kim Vo Salon color superstar, Zoe Carpenter, presents…Blonde-Ed(ucation)! Learn the Blonde Life products she loves and see lightning-fast formulas come to life!

Learn how Hollywood colorist create a tailored color application that will fit almost any client and look beyond natural.

Richard Mannah shows us the step-by-steps for his Bespoke Bob Hair Cut technique. It’s classic and modern and easy to master – basically, a hairdresser’s dream.

Larisa Love shows us how she uses her Bright Diamond Blonding Technique using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System .

Joico Brand Ambassador Larisa Love demos her thoroughly innovative, quick, pre-lightening technique using – wait for it! Velcro Rollers and brand-new Color Intensity Shades from the Love Aura Collection.

Larisa Love, shows us how she uses her Bright Diamond Blonding Technique using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System.

Jill Buck of LA’s celebrity-renown Nine Zero One Salon, shows us how she uses her BLONDING Diffusion Glow technique using the Defy Damage ProSeries System and our LumiShine Nude Glow Collection.

Jill shows us how she uses her Diffusion Glow technique to transform a deep brunette with our Defy Damage ProSeries and LumiShine Nude Glow collection.

Amber Maynard of 901 Salon shows off her Scarlet Fever Technique Featuring Joico’s LumiShine new PowerHouse Reds.

Larisa Love shows us her 100% gray coverage “Gray Away Overlay” technique using Defy Damage ProSeries System paired with collagen-infused LumiShine YouthLock.

Zoë Carpenter of Kim Vo Salon, shows us how to nail pale using the Defy Damage ProSeries System paired with our Blonde Life Lightening and Brightening System