Virtual Classroom

LumiShine Product Knowledge Series

The ultimate LumiShine classroom: Your front-row seat will make you a true expert on the features, benefits, and how-to’s of the entire LumiShine product line from A to Z.

Diffusion Glow Color Tutorial

A perfect, glamorous, allover bright blonde –is truly effortless when you follow Jill’s insider how-to’s… techniques she actually uses every day to create her most popular signature look.

Root Tap & Tone Color Tutorial

Jill teaches you how to customize formulas for cool blondes using LumiShine Demi Permanent Liquids; and then demo’s her technique of toning specific zones of the head to maintain brightness around the face.

White Out Color Tutorial

Ricardo Santiago’s one-of-a-kind tricks for creating a cool, level-10 blonde with Defy Damage protection; learn how to customize your formula to different zones of the head; and watch as he tones his blonde to perfection.

Trifecta Technique

Using deposit-only LumiShine Demi-Permanent DD Crémes, Larisa will teach you her brilliantly easy way to achieve this seamless, stunning blonde transformation that dazzles with dimension and shine.

Bespoke Bob Cut Tutorial

Tricks for adding volume and texture to this super-wearable short-hair look; as well as Richard’s easy-to-nail interior cutting techniques –designed to add movement and life to this classic and beloved hairdo.

Larisa Love coloring hair

Blonde “Triangle” Technique

Larisa Love’s new technique, you’ll be introduced to a foiling-meets-freehand dazzler that creates supreme brilliance on nearly any type of hair.

Root Smudge and Shadow Root Tutorial

Ricardo Santiago shows you the perfect way to bring highlighted hair back to life, you’ll see his pro tricks for combining shadow root and color-melting applications in a single service

Ricardo Santiago coloring hair

Frozé Tutorial

Ricardo Santiago shows you the perfect way to bring highlighted hair back to life, you’ll see his pro tricks for combining shadow root and color-melting applications in a single service.

Richard Mannah cutting hair

Layered Star Cut

Larisa Love’s new technique, you’ll be introduced to a foiling-meets-freehand dazzler that creates supreme brilliance on nearly any type of hair.

Jill Buck curling hair

Lived in Waves

Watch as Jill Buck shows you her insider tips and tricks for mastering these lived-in waves with an ordinary, everyday curling iron – no fancy tools needed.

Hairstylist Larisa Love coloring clients hair

Hi-Low Fusion

Put a high-contrast spin on the trendiest Mod Shag using Joico Brand Ambassador, Larisa Love’s Hi-Lo Fusion Color Technique.

Hairstylist Richard Mannah coloring clients hair

Modern Shag Haircut

Learn how to re-shape this rock-n-roll classic with a casual, tousled, visually effortless look from Joico Global Artistic Director, Richard Mannah.

Hairstylist Richard Mannah coloring clients hair

Downtown Undercut

Shorter and softer than your run-of-the-mill undercut, this look glows with subtlety; in fact, only when you lift the back layers do you start to see the undercut elements.

Hairstylist Cherry Pentenbrink coloring clients hair

Double Process Blonding

Cherry Petenbrink’s secret-weapon technique, you’ll never compromise the health of delicate double-processed hair. Using Defy Damage Pro Series and Blonde Life Quick Tone.