Secret Weapons for Perfect Platinum Blondes

Cherry Petenbrink headshot

Blonde Life Double Process Blonding

There’s nothing more “uplifting” and glam than perfect platinum-blonde hair color –shiny, chic, and eternally feminine. And with Joico International Guest Artist, Cherry Petenbrink’s secret-weapon technique, you’ll never compromise the health of delicate double-processed hair. Using Defy Damage Pro Series and Blonde Life Quick Tone, Cherry nails a luscious Level 9/10 champagne shade that’s strong, healthy, and lifted to new heights. Watch and learn how you can:

In this video, you’ll learn:

Master quick, impactful techniques to ensure even, flawless results for all of your Double Process Blondes

Incorporate versatile contrast balayage techniques that can be customized to modernize your double-process blondes

Learn how to tone and process for all types of blonde results in 5 minutes

Clients hair before haircut

BEFORE

Model with short blonde bob

AFTER

Model with short blonde bob

Double Process Blonding with Blonde Life Step-by-Step

There’s nothing more “uplifting” and glam than perfect platinum-blonde hair color – shiny, chic, and eternally feminine. And with Joico International Guest Artist, Cherry Petenbrink’s secret-weapon technique, you’ll never compromise the health of delicate double-processed hair. Using Defy Damage Pro Series and Blonde Life Quick Tones, Cherry nails a luscious Level 9/10 champagne shade that’s strong, healthy, and lifted to new heights.

FORMULASPREP: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray

FORMULA 1: Blonde Life Crème Lightener with 10 Volume LumiShine Developer

FORMULA 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer

FORMULA 3: Blonde Life Quick Tone Liqui-Crème Toner Sand + Violet with 5 Volume LumiShine Developer

FORMULA 4: Blonde Life Quick Tone Liqui-Crème Toner Silver + Violet + Clear with 5 Volume LumiShine Developer

POST: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 1:
Prep and protect the hair with Joico Defy Damage ProSeries 1. Shake the can vigorously then spray in short bursts onto two-inch sections of hair in a downward motion. Comb the hair for even distribution.

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 2:
Section the hair into 4 equal quadrants. Apply Formula 1 to the new growth area throughout the head starting in the front.

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 3:
Apply Formula 2 to the rest of the hair. Process until the hair reaches a level 9. Shampoo with Defy Damage Protective Shampoo and towel dry.

Tip: check the lift throughout the process. If you need to rinse, shampoo and reapply, do so while checking and maintaining the integrity of the hair.

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 4:
Towel dry the hair to remove excess water to get ready for the toning process.

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 5:
Section the overcut from the undercut along the parietal ridge. Apply Toner Formula 3 to the entire bottom of the undercut.

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 6:
Apply Toner Formula 3 to the overcut in a shadow root application.

Hairstylist Cherry Pentenbrink coloring clients hair

STEP 7:

Apply Toner Formula 4 to the rest of the hair. Process for up to 5 minutes or until a pale cool blonde tone is reached. Rinse and shampoo with Blonde Life Violet Shampoo and Conditioner. Dry the hair completely smooth.

Tip: Applying a toner with a bottle applicator allows for quick application.

Connect the sides in the rest of the section by taking a diagonal back parting and cutting to your guideline elevating the hair 90 degrees.

Hairstylist Richard Mannah coloring clients hair

Get The Cut Technique for the "Double Processed Blonding" Hair Cut

Shorter and softer than your run-of-the-mill undercut, this look glows with subtlety; in fact, only when you lift the back layers do you start to see the undercut elements.