WHITE OUT HAIR COLOR TECHNIQUE

Flawless Tricks For Creating Icy-Blonde Platinum Hair Color

Wish you could nail that perfect, double-processed blonde? And not just once, but every single time? Wish no more, because Joico International Guest Artist, Ricardo Santiago is revealing his absolutely foolproof White Out technique, a consistent, dependable way to achieve flawless, icy-platinum blonde — the ultimate canvas for those fashion-forward pastel looks. In this video, you’ll catch his one-of-a-kind tricks for creating a cool, level-10 blonde with Defy Damage protection; learn how to customize your formula to different zones of the head; and watch as he tones his blonde to perfection…that coveted shade of icy-white without a trace of yellow.

FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray

Formula 1: Blonde Life Crème Lightener with 10 Volume LumiShine Developer (Regrowth)

Formula 2: Blonde Life Crème Lightener with 20 Volume LumiShine Developer (Mids and Ends)

Formula 3: LumiShine Demi-Permanent DD Crème Color 10SB with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Protecting Color Treatment

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