Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

defy damage product collection

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

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Beautiful hair is ageless.

Joico Moisture Recovery Bottles

For thick/coarse, dry hair.

Joico Moisture Recovery Bottles

Designed to provide 24-hour hydration.

Helps lock in stunningly beautiful color vibrancy.

kpak collection of products with shampoo, conditioner, hydrator, masque

Meet our damaged-hair hero.

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Bump up the brilliance and strength of hair.

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Staying true to your hue has never been easier.

Big, bouncy, and brimming with body.

It’s a brilliant and beautiful trio that keeps you true to hue.

Joico Color Infuse Red Shampoo and Conditioner bottles

Rev up your red and keep it that way.

joico styling products

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.