Larisa Love’s Multi-Dimensional Red Masterpiece

Joico Brand Ambassador and brilliant colorist, Larisa Love, recently took a client with natural level 6 Ash Brown hair to an extraordinary, dimensional shade of red – a look so vivid, so beautiful, that it had to be shared. The magic starts with the New LumiShine Powerhouse Reds Collection, a line of hot hues that generate the power to create this multi-dimensional look; weaving deep to rich-red coppers that boast unparalleled staying power and twice the shine.

Afterwards? It’s all about home care. And Larisa has the perfect prescription for any newly-red client: “I recommend the Color Infuse Red Shampoo and Color Infuse Red Conditioner to keep the vibrancy of the color. In between, use the Defy Damage Home Care System which will keep the bonds strong for healthier, more vibrant hair.”


FORMULASPrep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer

Formula 1: LumiShine Permanent 5NRv + 5RR with 20 Volume LumiShine Developer

Formula 2: LumiShine Permanent 6RR + 6CC with 20 Volume LumiShine Developer

Formula 3: LumiShine Demi-Permanent Liquid 6CCR + 8RR with 5 Volume LumiShine Developer

Post: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment