HOLD HERO
High Hold + Shine Boosting Finishing Spray
At long last! Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay.
**vs. untreated damaged hair
Here’s Why You’ll Love It
7 days of hold*
50% more shine**
Wind resistant up to 25 mph
No tacky, stiff feel
No visible flakes on hair
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
†Laboratory tested using pollution particles
My hair's got plans for 7 days.
Tip: Blow-dry in sections, then mist Hold Hero from roots to ends for volume that lasts and shine that pops.
Tip: Spray onto a toothbrush to smooth edges + polish your part.
Ultra
hold +
mega
shine*
7
DAYS
OF HOLD**
50%
MORE
SHINE*
WIND
RESISTANT
UP TO
25 MPH
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
Tip: Mist lightly before bed + twist into a bun = effortless waves by morning.
Tip: Layer spray as you build your bun for hold that lasts past midnight.
Ultra
hold +
mega
shine*
7
DAYS
OF HOLD**
50%
MORE
SHINE*
WIND
RESISTANT
UP TO
25 MPH
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
Tip: Blow-dry in sections, then mist Hold Hero from roots to ends for volume that lasts and shine that pops.
Tip: Mist lightly before bed + twist into a bun = effortless waves by morning.
Tip: Spray onto a toothbrush to smooth edges + polish your part.
Tip: Layer spray as you build your bun for hold that lasts past midnight.
Now Let’s Use It
Directions: Shake well. Spray 8-10 inches (20-24cm) from dry hair for hold and shine.
Ideal for when you want ultra-firm, wind-resistant hold that locks in your look while also boosting shine.
Let’s Look Inside
MORINGA SEED OIL
A natural source of antioxidants, vitamins A and E, zinc, and silica.
HIGH-HOLD POLYMER
Specifically designed to produce a crystal-clear finish, providing excellent hold without feeling tacky or stiff.
FAQ
Q: How does this hairspray hold your style for 7 days?
A: Hold Hero™ hairspray delivers our maximum hold (Level 12), formulated with a high-performance polymer that locks in your style for 7 days*.
Q: Does this hairspray leave hair stiff?
A: No, Hold Hero provides a touchable finish without a tacky or stiff feel.
Q: Is hair brushable after using this hairspray?
A: Yes, It offers flexible hold, keeping hair brushable after application.
Q: Does this hairspray leave flakes?
A: No, Hold Hero leaves no product residue or visible flakes on hair.
Q: Does it have heat protection?
A: Yes. It provides thermal protection up to 450°F.
*vs. untreated hair in high humidity conditions
