Joico Haircolor

With expert advice and an unparalleled collection of innovative color, Joico delivers healthy-looking, shiny, vibrant hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Discover the path that’s perfect for you.

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lumishine logo

Thrilling, red-carpet color so brilliant and talented, it should take home its very own trophy. LumiShine works its magic from the inside out, instantly restrengthening hair and delivering up to twice the shine, mega softness, along with color that lasts and lasts.

Julianne Hough before and after from red hair to blonde

Riawna Capri Of Nine Zero One Salon Takes Julianne Hough Back To Her Roots

With patience and time it can be done in one day. We used Joico Color Eraser and then went through and did a full head of baby-fine highlights. Every single hair needed to be lightened,” Riawna told People editors. She posted the inside scoop on her Insta account afterwards: “Thank goodness for @joico Color Eraser for making the impossible possible in only one day! Red to Blonde is an all day affair, breakfast and lunch and hopefully not dinner. When you do a color correction like this, focus on your client, book out the day for her. When you have time on your side, everything else is a breeze. 7 hours of great conversation and lots of laughs!”

 

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Emma Roberts Best Hair Award At The Oscars

Excitement was positively palpable as Hollywood darling, Emma Roberts, sat in the chair for hair and makeup, prepping for her awards show entrance. And with Joico and superstar stylist, Nikki Lee of LA’s famed Nine Zero One Salon in the driver’s seat, everyone — including Emma — was confident the destination would be stunning. (It was.) “We knew that with her vintage-esque Prada dress, Emma’s hair had to stay sleek and classic,” says Nikki, who lined up her favorite Joico products on the counter and got busy with the glam squad. “And she ultimately looked like a vintage dream!” Here, the directions to dazzling:

Kathryn Hahn hair color and cut at the golden globe awards

Kathryn Hahn: Best Golden Highlights

A riff on his signature Sombré look was a slam-dunk for superstar colorist, Denis De Souza, who showcased the dimensional color on actress, Kathryn Hahn. His cleverly woven golden highlights were a soft counterpart to Kathryn’s edgy middle part, bangs, and undone waves.

blonde life logo

World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.

Hillary Duff blonde hair color

Hillary Duff Lives the Blonde Life: Created by 901 salon using LumiShine and Blonde Life

“The secret trick is using the at-home products that are the cornerstone of the system. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. And Hilary loves the shampoo; after washing her hair with it once, she said her hair felt conditioned even before using any conditioner. The formulas fight brassiness and maintain tone without any violet ingredients. Now that’s magic!”

Julianne hough blonde hair color

Julianne Hough Gets Wedding Ready with 901 salon using Blonde Life

Of course! I knew that taking her this light she would require the best treatments if we wanted to keep her hair healthy and shiny. I can’t stress that enough to my bride-to-be: treatment, treatment, treatment! If you don’t have healthy shiny hair, then your look for the day won’t go as planned. For Jules, I sent her on her way with Joico Blonde Life Brightening Shampoo and Conditioner, along with the Joico K-PAK Color Therapy Luster Lock Shine and Repair Treatment. Those products are gold (literally!) and leave her hair shiny and soft as silk.

katy perry blonde hair color for met ball

Katy Perry Gets Met Ball Ready With Rick Henry Using Blonde Life & Lumishine

Joico Guest Artist, Rick Henry, is no stranger to Katy Perry’s outrageously fun style — after all, he’s her personal hair pro for the Witness Tour. He’s also the man who knows that there’s no such thing as tame for his “mane” client. So when Katy decided to fly against convention and wing things up for her red-carpet appearance, he sprang into action and gave her the perfect pale blonde ‘do to accompany her gold get-up. Read More…

Blonde Life creme lightener model

Lighteners

High-performance on-and-off scalp blonding formulas, and a full collection designed to elevate the artistry and integrity of healthy, beautiful, lightened hair.

Katy Perry Blonde pixie cut and hair color

Katy Perry’s Platinum Pixie ‘Do by Rick Henry

The sensational Katy Perry has a rep for a) looking gorgeous, b) pushing the boundaries with edgy hair, makeup, and costumes, and c) being able to pull off almost any trend with aplomb. So when star colorist, Rick Henry, wanted to take her to platinum heights for her red carpet Oscar moment, she was all in. Good thing, too, because this shatteringly icy shade takes some gumption; once you nail it, though, your competition’s toast.

Styling Secrets:

When hair is this fair and this edgy, product becomes absolutely key. Rick prepped Katy’s freshly-shampooed ‘do with Blonde Life Brightening Veil to protect each strand from heat damage and keep the blonde bumped way up.
Then after a blowdry, used Joico’s Body Shake to throw in that perfect textured definition and volume. A bit of JoiMist Medium Finishing Spray and she was good to go for a whole round of parties. Read More…

Hillary Duff Blonde Hair color

Hillary Duff Lives the Blonde Life: Created by 901 salon using LumiShine and Blonde Life

“The secret trick is using the at-home products that are the cornerstone of the system. Joico’s Blonde Life Brightening Shampoo, Conditioner, and Masque are going to keep Hilary’s hair bright and light – not dull and dingy – all the way to her next appointment. And Hilary loves the shampoo; after washing her hair with it once, she said her hair felt conditioned even before using any conditioner. The formulas fight brassiness and maintain tone without any violet ingredients. Now that’s magic!”

Julianne hough blonde hair color

Julianne Hough Gets Wedding Ready with 901 salon using Blonde Life

Of course! I knew that taking her this light she would require the best treatments if we wanted to keep her hair healthy and shiny. I can’t stress that enough to my bride-to-be: treatment, treatment, treatment! If you don’t have healthy shiny hair, then your look for the day won’t go as planned. For Jules, I sent her on her way with Joico Blonde Life Brightening Shampoo and Conditioner, along with the Joico K-PAK Color Therapy Luster Lock Shine and Repair Treatment. Those products are gold (literally!) and leave her hair shiny and soft as silk.

Vero K-PAK color hair color model
Vero K-PAK color logo

Custom color that shows its strength! With Vero K-PAK, you get the one-two punch of gorgeous, rich, vibrant hair color and our award-winning Reconstructor, a combo that leaves your hair healthy-looking and protected every single time you visit the salon.

Jamie Chung brunette hair color

Jaime Chung's Signature “Sombré by Denis de Souza

Denis’s secret weapon? Joico’s new Color Balance Blue Shampoo and Conditioner, stocked with brass-busting neutralizers that instantly cancel out any unwanted warmth in brunettes, while strengthening the hair with ingredients to protect against fading. In fact, Jamie, who has a huge following on her popular style blog, whatthechung.com, actually went home with a few bottles to keep her new highlights salon-perfect for weeks to come. (18 weeks, to be exact; that’s how long this new duo keeps color in check.) Her reaction was priceless, says Denis, of his very visible client. “Jamie absolutely loved it! She felt that the Sombré highlights softened her up, giving her something effortless and natural, but still chic.”

Kate Hudson blonde hair color and hairstyle

Kate Hudson's Creamy Blonde Look For The Oscars

Gushing over Hudson’s retro-glam look, De Souza says, “Kate is young and in great shape so she’s showing a lot of her beautiful golden skin with that open back! This draped back goes so well with her hair color and the style. The off white, silky silver Atelier Versace gown makes her hair and skin color really pop!”

Sandra Bullock hairstyle

Sandra Bullock Gets Oscar Ready With Denis De Souza

“The midnight blue gown Sandy has on, by Alexander McQueen, goes beautifully with her skin tone and her dark brown hair; the style of the hair shows her features even more”, says De Souza, “and falls beautifully to one side as the gown drapes more to the other, which adds balance to an asymmetric design and creates a gorgeous overall look.”

Vero K-PAK Age defy logo

Going gray? Experience the joi of truly youthful hair with pioneering color that not only hides the gray, but turns back the clock on those dull, coarse, wiry, brittle strands. With a single application, Age Defy gets to the root of the problem and brings back the beauty of hair that’s young at heart.

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Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.

lady gaga blue hair at the golden globes

Gaga's Golden Globe Hair Using Color Intensity & Blonde Life

When Gaga’s hair and makeup team got their first look at her out-of-this-world periwinkle Valentino gown, creativity went into overdrive. “We were so inspired by the magnificent color of the dress, so we choose to use a similar tone for the hair, too,” reveals Frederic. Read More…

Cara Delevingne pink hair at the Met ball

Cara Delevingne Gets Coiffed To The Nines Using Color Intensity

With her cage-y black dress and heavily adorned noir crown, model/actress Cara Delevingne made headlines…literally. And the only possible hairstyle that could stand up to such a statement costume had to come from a pro with serious vision — in this case, our very own Mara Roszak, who used Joico Color Butters — intensely conditioning shades that wash out in just ten shampoos — as the key accent to Cara’s spiky blonde coif.  Read More…

Katy Perry purple hair

Katy Perry Goes Purple By Rick Henry Using Color Intensity & Color Butter

Katy Perry’s feeling blue these days. Blueberry Crush, that is… the juicy new hair-color picked by our very own hair pro, Nine Zero One celebrity colorist, Rick Henry, for the European leg of her latest tour. This lusciously ripe, violet-based shade was delivered with Joico’s Color Butter Purple, creamy decadence that adds bold pops of color when — and where — you want it.