Fall’s Favorite Unisex Cut20231215184818
Fall’s Favorite Unisex Cut
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look a...
Joico Beauty Bytes: The Super-Smooth Blowout20231215184629
Joico Beauty Bytes: The Super-Smooth Blowout
We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming t...
Communication 101: Let’s Talk Hair20231121170933
Communication 101: Let’s Talk Hair
They say hair color is a science. Which explains why it’s sometimes hard for a “civilian” to communicate with a hairdresser –...
The Big Fall Haircare Switch20231121170524
The Big Fall Haircare Switch
You’ve protected your hair from the sun; conditioned it after pool and ocean swims; even taken the occasional break from blow...
Recent Pro 'BackBar' Articles
Our Focus? Joicon 2023 Recap!20231215184658
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico ...
The Highlight Reel… “Back To The Future” BTC 202320231215184535
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by...
Fall Trend: Natural Beige Foilyage20231215184443
Fall Trend: Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop as she segues into fall, try...
Fall’s Coming…So is Warm Copper20231121171127
Fall’s Coming…So is Warm Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love...
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.