Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

Defy Damage full line bottles

The Next Generation of Bond Building

Defy Damage

Introducing Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.

80% less breakage

5X stronger hair

Maintains over 90% of color vibrancy

See results after the very first use

Leaves hair soft, shiny, and healthy-looking

Defy Damage

Color Balance

The instant way to fight the fade and add hot shades, these super-nourishing Butters deposit bold pops of color on prelightened hair; reducing breakage and refreshing vibrancy for up to 10 shampoos.

Color Butter
K-Pak full line bottles

Powerful reconstructive technology in a home care line, designed to help repair and strengthen hair precisely where—and when—it needs it.

K-PAK Color therapy shampoo bottle

Having trouble keeping color vibrant and healthy-looking? Put it on lockdown.K-PAK Color Therapy formulas help deeply lock in vibrancy and moisture while locking out fading and damage.

Joico shake series full line bottles

Transformative texturizers that take you wherever you want to go, high or low. Combined with state-of-the-art ingredients that help protect your hair from damage.

Joico Styling products full line bottles

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.

color endure violet shampoo and color endure shampoo bottles

Sulfate-free cleansers that help keep color true to hue with anti-fade/environmental protection, plus violet-toned brass banishers.

moisture recovery full line bottles

Intensive marine ingredients help deeply quench dry, dehydrated hair for the ultimate softness and manageability.

color infuse red shampoo bottle

Designed specifically to amp up the intensity and shine of red hair, while protecting strands from damage for up to 25 shampoos.

Joico daily care full line bottles

Daily Care

With just the right amount of conditioning and protection, our classic Daily Care formulas instinctively maintain the health and beauty of normal-to-dry and normal-to-oily hair.

Daily Care