At a Gloss for Words20240906154506
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Glisten Up! Caramel Balayage20240822150445
Glisten Up! Caramel Balayage
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair20240822150219
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AA...
Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Toner Transformation: This Blonde Bridges Dark to Light20240614162721
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
“I Wish I Were Blonde-Blonde!”20240614162325
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Baby Blonde20240509141435
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Celebrate Valentine’s Day with Rosy Champagne-Copper20240509140359
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Fall Trend: Natural Beige Foilyage20231215184443
Fall Trend: Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop as she segues into fall, try this Natural Beige foily...
Fall’s Coming…So is Warm Copper20231121171127
Fall’s Coming…So is Warm Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love, hits every note; and yo...