Maximizing the most powerful target group in the salon is what this program is all about. We will share with you how you can make each salon visit of the more mature client as fun as the visits of your hipsters. Featuring Age Defy from Vero K-PAK, LumiShine’s Youth lock and Dimensional Deposit Demi permanent creams, along with Joico’s newest addition to gray coverage LUMI10!

Discover a dazzling spectrum of bold brilliant color with Joico Color Intensity. Our intensely concentrated pigments are designed to help you create over-the-top results that last up to 20+ shampoos.