Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

scalp vitality products on rocks

Discover Joico Scalp Vitality – inspired by the latest in skincare.

defy damage collection

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

K-PAK Color Therapy Collection

Helps lock in stunningly beautiful color vibrancy.

moisture recovery products

For thick/coarse, dry hair.

Joico HydraSplash products

Designed to provide 24-hour hydration.

color balance hair products

Staying true to your hue has never been easier.

kpak collection of products with shampoo, conditioner, hydrator, masque

Meet our damaged-hair hero.

blonde life collection

Bump up the brilliance and strength of hair.

joico styling products

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.

Youthlock care collection

Beautiful hair is ageless.

JoiFull Family products

Big, bouncy, and brimming with body.

colorful products

It’s a brilliant and beautiful trio that keeps you true to hue.