Joico Hair Care

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.

defy damage collection

A game-changing home care system that universally protects color and hair health to help you defy fading and damage.

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Beautiful hair is ageless.

Joico Moisture Recovery Bottles

For thick/coarse, dry hair.

Joico Moisture Recovery Bottles

Designed to provide 24-hour hydration.

Helps lock in stunningly beautiful color vibrancy.

kpak collection of products with shampoo, conditioner, hydrator, masque

Meet our damaged-hair hero.

blonde life collection

Bump up the brilliance and strength of hair.

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Staying true to your hue has never been easier.

Big, bouncy, and brimming with body.

colorful products

It’s a brilliant and beautiful trio that keeps you true to hue.

joico styling products

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.