Colorful Anti-Fade Conditioner
For color longevity
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
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Here’s Why You’ll Love It
Instantly detangles and nourishes color-treated hair
Protects hair and reduces breakage by over 70%**
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Now Let’s Use It
Directions: Apply to clean, damp hair. Leave in 1 minute and rinse.
Let’s Look Inside
Camelia Oil
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate Fruit Extract
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
SmartRelease™ Technology
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
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