Colorful

Dye-ing to preserve those fierce, fabulous, vibrant color looks you’ve crafted with care? From deep, dark brunettes to radiant redheads and blonde bombshells, you can commit for the long haul with Joico Colorful: Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps every color creation true-to-hue.

Joico Colorful Shampoo, Conditioner, and Serum

ANTI-FADE SHAMPOO

Features & Benefits

Free of SLS/SLES Sulfates *

Gently cleanses color-treated hair

Fortifies hair for 3X greater resistance to breakage **

Instantly adds shine

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

uv protection symbol
Shine Symbol
Repair and reconstruct symbol
Strength Symbol
anti breakage symbol
Color Protection symbol

Why It Works

Cameilla oil extract image
CAMELIA OILStocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate image
POMEGRANATE FRUIT EXTRACTExceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
smart release symbol
SMARTRELEASE TECHNOLOGYPacks our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.

Let's Try It

Apply to wet hair. Lather, and rinse.

ANTI-FADE CONDITIONER

Features & Benefits

Instantly detangles and nourishes color-treated hair

Protects hair and reduces breakage by over 70%**

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

uv protection symbol
Shine Symbol
Repair and reconstruct symbol
Strength Symbol
anti breakage symbol
Color Protection symbol

Why It Works

Cameilla oil extract image
CAMELIA OILStocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate image
POMEGRANATE FRUIT EXTRACTExceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
smart release symbol
SMARTRELEASE TECHNOLOGYPacks our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

WATER/AQUA/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, BEHENYL ALCOHOL, PANTHENOL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, HYDROXYPROPYL CHITOSAN, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CAMELLIA SINENSIS SEED OIL, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED OLIVE OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, DICETYLDIMONIUM CHLORIDE, DISTEARYLDIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, QUATERNIUM-87, PROPYLENE GLYCOL, CITRIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, DIETHYLHEXYL MALATE, TETRASODIUM EDTA, CETRIMONIUM CHLORIDE, PEG-4 LAURATE, LAURETH-9, GLYCERIN, ISOPROPYL ALCOHOL, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, SALICYLIC ACID, SORBIC ACID, BENZYL ALCOHOL, SODIUM BENZOATE, SODIUM HYDROXIDE, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM.

Let's Try It

Apply to clean, damp hair. Leave in 1 minute and rinse.

GLOW BEYOND ANTI-FADE SERUM

Features & Benefits

Helps prevent haircolor from fading off-tone when exposed to UV or sunlight

Instantly increases shine

Boosts color vibrancy and provides softness

Reduces frizz for smoother hair in just one use

Guards against the hair-dulling effects of pollution*

*laboratory tested using pollution particles

uv protection symbol
Frizz Protection symbol
Repair and reconstruct symbol
Strength Symbol
Pollution Protection symbol
Color Protection symbol
Shine Symbol

Why It Works

Cameilla oil extract image
CAMELIA OILStocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate image
POMEGRANATE FRUIT EXTRACTExceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
smart release symbol
SMARTRELEASE TECHNOLOGYPacks our triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.

CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM.GERANIOL, FRAGRANCE/PARFUM.

Let's Try It

Apply 1-2 pumps to damp or dry hair. Style as usual.