Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

Professional Lighteners Models


Base Breaker & Base Breaker Cool

Base Breaker Bottles

Why You'll Love It...

Ideal for “breaking the base” (softening contrasting regrowth) between blonding services

10-minute processing time

1 level of lift

Ammonia-free formula conditions and adds shine

Ideal for most hair types (on virgin hair)

Gentle enough to follow a bleach or other color service on the same day

Cool formula refines warm RPC (remaining pigment contribution)

What's New

Blonde Life Lightener Tube

Blonde Life Crème Lightener

When you want to go beautifully blonde—and go there fast—NEW Blonde Life Crème Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture-locking exotic oils, Joico’s fastest lifting crème lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Video Tutorial

Step-by-Step Tutorials

Olivia Smalley How-To with Blonde Life20191205182151

Olivia Smalley How-To with Blonde Life

 View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28...
Power Platinum Blonde20190307115329

Power Platinum Blonde

Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling tech...
Sun Kissed Coastal Blonde20170508161209

Sun Kissed Coastal Blonde

Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in l...

Color Formulas

Toasted Coconut Blonde Step by Steps20191205171159

Toasted Coconut Blonde Step by Steps

Formula 1: Triple Threat Technique View this post on Instagram A post shared by Joico (@joico) on Ju...
2 Cool Ways to Blonde up Big-Time20191205165725

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937

The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique

We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
The Road-Map For Utterly Perfect Dimensional Color20190318121503

The Road-Map For Utterly Perfect Dimensional Color

The story: “Renee always just lets me do what I do best. She’s had some color hiccups along the way over the y...
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