Color with Joi

Learn it. Try it. Love it.

These quick-hit lessons make LumiShine easy to understand and even more fun to use.

Discover the LumiShine Heroes:

LUMI10  |  POWERHOUSE REDS  |  DEMI-LIQUID TONERS

Discover the LumiShine Heroes:

Meet Megan Nevins,
Joico Canada Curriculum Manager

Your LumiShine expert breaking color chemistry down the way stylists actually use it.

Megan Nevin

Jump to: LUMI10  |  POWERHOUSE REDS  |  DEMI-LIQUID TONERS

Jump to:

3 Ways 10-Minute Color Changes Your Day

Powered by Lumi10

4 Services that will now only take 10 minutes

The stuff that actually saves you time.

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EXPRESS ROOT TOUCH UP
Fast coverage. Clean result. Perfect
between full appointments.
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lumishine lumi10

10% OFF OF ALL LUMI10 SHADES

FIND A DISTRIBUTOR NEAR YOU
FIND A DISTRIBUTOR NEAR YOU

LIMITED TIME OFFER

From January 1st – February 28th, while quantities last

Bold Payoff. Fade Resistance You Can Trust.

exclusively with LumiShine POWERHOUSE REDS

Choose Your Weapon

Available in Permanent Creme and Liquid Demi Toner

Maximum intensity.
Long-term impact.
High shine.
Tone refresh.
Gloss finish.

FADE? NOT HERE.

Powered by J5 Fade Resistant Technology.

perm color 6rr
Fresh application.
perm color 6rr after 20 washes
After 20 washes.
perm color 6rr after 40 washes
After 40 washes.

Who Did Your Hair Color?!

This fast, high-impact technique, Crimson Contour Technique, takes vibrant red from pretty to jaw-dropping, layering bold tones for movement, face-framing dimension, and that “who did your color?!” energy. Fully customizable for every skin tone and hair type.

FORMULA – POWERHOUSE REDSDIAMOND RE-GROWTH: 5RR LumiShine Permanent + 10 Volume LumiShine Developer

DIAMOND MID-ENDS: 5RR LumiShine Permanent + 20 Volume LumiShine Developer

ALL REST RE-GROWTH: 6RR LumiShine Permanent + 10 Volume LumiShine Developer

ALL REST MID-ENDS: LumiShine Permanent 6RR + 20 Volume LumiShine Developer

FOILS FORMULA 1: Blonde Life Lightener + 10 Volume LumiShine Developer

FOILS FORMULA 2: 6CCR LumiShine Demi- Permanent + 5 Volume LumiShine Developer

hair model before treatmenthair model after treatment
lumishine powerhouse reds tubes

10% OFF OF ALL
POWERHOUSE REDS

FIND A DISTRIBUTOR NEAR YOU
FIND A DISTRIBUTOR NEAR YOU

LIMITED TIME OFFER

From March 2nd – April 30th, while quantities last

COMING MAY 2026

lumishine
lumishine

DEMI LIQUID TONERS

How Megan perfects tone without weighing hair down.

READY TO TAKE YOUR LUMISHINE KNOWLEDGE TO THE NEXT LEVEL?

SCHEDULE A CHAT WITH ONE OF OUR EDUCATORS

REQUEST NOW

Stylists talk. We listen.

matthew vinet
Matthew Vinet
10 years using Joico
The switch to Lumishine was a no brainer after my first color application. The creamy consistency not only applied super easily, but instantly left the hair noticeably shinier after the first use, all while having a fragrance so fresh and mild that I nearly forgot I was even working with hair colour!”
Jessica Ault
Jessica Ault
13 years using Joico
“I love LumiShine because I always know it’s going to deliver gorgeous, reliable colour while caring for the integrity of the hair. With Argiplex Bond Building technology powered by arginine, LumiShine helps rebuild and protect bonds, leaving clients noticing their hair is shinier, healthy and stronger after every service”
Brittany Beirness
Brittany Beirness
10 years using Joico
“Joico Lumishine delivers consistently reliable, results I can trust every time while maintaining healthy hair, giving me confidence behind the chair and flawless outcomes for my guests – Color results are exact and reliable”
Genevieve Pelletier
Genevieve Pelletier
10 years using Joico
“With Lumi 10 colour, you get 100% grey coverage, exceptional shine, and hair that looks and feels its absolute best. Plus, you save time and can see more clients in your workday, while still being able to do quick touch-ups in no time!”

The LumiShine System

All connected

lumishine permanent color

Permanent

View shades

lumishine youthlock

YouthLock

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lumishine lumi10

Lumi10

View shades

lumishine demi liquid

Liquid Demi

View shades

lumishine developer bottles

Developers & Accelerator

View shades

Ready to Switch?


LumiShine
System Cheat
Sheet
lumiShine system cheat sheet

LumiShine Color
Assortment
Overviews
LumiShine Color Assortment Overviews


LumiShine Color
Wheels
LumiShine Color Wheel


Conversion
Guides

lumishine conversion charts


Lumi10
Fact Sheets

Lumi10 Fact Sheets


LumiShine
Portfolio
Overview
moisture recovery products
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