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The Next Generation of Bond Building

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Damage Prevention and Color Perfection from Start to Finish

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Be Invincible and Wake Up To Dream Hair!

Joico Colorful Shampoo, Conditioner, and Serum

It’s A Colorful Life – Make It Last!

Discover the Power of 10!

NEW LumiShine LUMI10 Quick Coverage Permanent Color

Recent #HairJoi Articles

This New “Beachy Waves” Technique Is Rising Fast!20211029155635

This New “Beachy Waves” Technique Is Rising Fast!

BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone ...
How To Splash Around Joi-Ful Color This Summer20211029153408

How To Splash Around Joi-Ful Color This Summer

A COLORFUL SUMMERSunny yellows, fiery reds, calming blues -- there’s no question that color is a powerful mood-booster; and t...
3 Hot Hair Looks (& Products!) For Big-Time Dad Style20211029145357

3 Hot Hair Looks (& Products!) For Big-Time Dad Style

DAD’S GOT STYLE…And if he doesn’t, you can give it to him in a flash with three cool products that transform your guy’s ‘do i...
Try The Secret Formula That Refreshed This Celeb’s Red!20211029142912

Try The Secret Formula That Refreshed This Celeb’s Red!

CELEB REVEAL: THE RED REFRESHFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Joico Celebrity Artist, Jill Buck of Sa...

Recent Pro 'BackBar' Articles

Try The Bomb New Color Technique That Builds Dimension!20211029154823

Try The Bomb New Color Technique That Builds Dimension!

THE TONING BRICK LAYER METHODFeaturing Joico Global Brand Ambassador, Larisa LoveWhen Joico Global Brand Ambassador, Larisa L...
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The Secret Reverse Technique: Go Light To Go Dark

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These 4 Pros Are Sharing Their Personal Wellness Rituals20211029150706

These 4 Pros Are Sharing Their Personal Wellness Rituals

SELF-CARE VS. HAIR-CAREAs the saying goes: Put on your own oxygen mask first, so you can help others with theirs. It’s true i...
Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself through her pop...

Classes to Expand your learning in 2021

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

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Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.