Joico

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Kate Hudson

joico kate hudson signtature

Insider Look

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scalp vitality products on rocks

Scalp Vitality

Discover NEW Joico Scalp Vitality – inspired by the latest in skincare, this barrier care routine features clinically tested formulas that preserve the scalp barrier’s delicate balance, ensuring optimal scalp and hair health.

DISCOVER SCALP VITALITY
moisture recovery products

MOISTURE RECOVERY

Thirsty hair? Quench it!

kpak color therapy products

K-PAK Color Therapy

Helps lock in stunningly beautiful color vibrancy.

color balance purple

COLOR BALANCE PURPLE

Staying true to your hue has never been easier.

“stylers”

STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

moisture recovery products

MOISTURE
RECOVERY

Thirsty hair?
Quench it!

kpak color therapy products

K-PAK
Color Therapy

Helps lock in stunningly beautiful color vibrancy.

color balance purple

COLOR BALANCE
PURPLE

Staying true to your hue has never been easier.

“stylers”


STYLERS

Style and substance? It’s the only way we know.

Discover All Joico Hair Care >

How to Bubble Braids & Waves for Summer
How to Bubble Braids & Waves for Summer
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Fall Hair-Color Trends You’ll Love
Fall Hair-Color Trends You’ll Love
Fighting With Frizz?
Fighting With Frizz?
Diversity, Equity, and Inclusion: The Conversation Continues…
Diversity, Equity, and Inclusion: The Conversation Continues…
Let’s Talk Empowerment & Equity
Let’s Talk Empowerment & Equity
7-Second Hair Hack Hits Tiktok
7-Second Hair Hack Hits Tiktok
10 Good Reasons to Detox Your Hair
10 Good Reasons to Detox Your Hair
Stylist Spotlight: Meet Janae Miller
Stylist Spotlight: Meet Janae Miller
Trending on Refinery29: Our Blonde Balayage Transformation!
Trending on Refinery29: Our Blonde Balayage Transformation!
Build Bonds With Your Bestie
Build Bonds With Your Bestie
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champage bottle

Cue the bubbly!

Celebrate with Us

Read More ►

champagne bottle

Cue the bubbly!
Celebrate with Us

Read More ►

joico pro color collection, lightener, silverlight, lumishine permanent creme, lumi10, youthlock and demi permanent products

Discover the Pro Joi Color System >

Trending Carmel Brunette
Trending Carmel Brunette
Dark-to-Light Transformation
Dark-to-Light Transformation
Marketing Magic! The Fall Hair-Color Menu
Marketing Magic! The Fall Hair-Color Menu
Rich Espresso Brunette Curls
Rich Espresso Brunette Curls
Hot Trend: the Dark-Chocolate Brunette
Hot Trend: the Dark-Chocolate Brunette
Brunette Transformation: Subtle But Powerful!
Brunette Transformation: Subtle But Powerful!
Rainbow Color Now Blooming
Rainbow Color Now Blooming
Our Pride and Joi: Gorgeous Hair!
Our Pride and Joi: Gorgeous Hair!
At a Gloss for Words
At a Gloss for Words
Glisten Up! Caramel Balayage
Glisten Up! Caramel Balayage
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Trending Hair Color… Copper Crush!
Trending Hair Color… Copper Crush!
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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Larisa Love
Larisa Love
Global Brand Ambassador & Artistic Director
Richard Mannah
Richard Mannah
Senior Global Artistic Director
Olivia Thompson
Olivia Thompson
Joico Brand Storyteller & Blonde Specialist
Jeannetta Walker-Rodgers
Jeannetta Walker-Rodgers
Global Technical Director
Ricardo Santiago
Ricardo Santiago
Artistic Director of Education
Brandon Corbitt
Brandon Corbitt
Joico Technical Director
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