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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Be Invincible and Wake Up To Dream Hair!

colorful-family

It’s A Colorful Life – Make It Last!

When Blue Meets Brass

NEW Vero K-PAK Color Permanent Crème Color Blue Ash Series

Recent #HairJoi Articles

Defy Damage Is Natural/Textured Hair’s Best Friend20210716154134

Defy Damage Is Natural/Textured Hair’s Best Friend

THE DEFY DAMAGE DIFFERENCEWith Joico Celebrity Artist, Jill Buck of Salon Nine Zero OneJoico Celebrity Artist, Jill Buck of S...
Hello HydraSplash! The Tall Drink Of Water For Fine, Dry Hair20210716153259

Hello HydraSplash! The Tall Drink Of Water For Fine, Dry Hair

MAKING A SPLASHWith Joico Global Brand Storyteller, Olivia SmalleyHaving fine, dry hair is a tough combo. And no one knows th...
Guardians Of Glam: A Comic Book For Your…HAIR20210716152142

Guardians Of Glam: A Comic Book For Your…HAIR

GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new ...
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!20210716151338

Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!

FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of ca...

Recent Pro 'BackBar' Articles

Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself through her pop...
Exploring Black Hair-Stories: A Roundtable Celebrationca20210716143645

Exploring Black Hair-Stories: A Roundtable Celebrationca

JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant...
This Sneaky Cutting Move Makes Short Hair Extra Chic20210716141720

This Sneaky Cutting Move Makes Short Hair Extra Chic

THE UNDERCUT TECHNIQUEWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHThere’s something sneaky about the undercut…like the...
The Coolest Icy Color From Hollywood’s Hottest…20210524155201

The Coolest Icy Color From Hollywood’s Hottest…

“ICE QUEEN TECHNIQUE"With Nine Zero One Superstar, Riawna Capri“Check out my step-by-step of her fresh-to-death ice,” read Ri...

Classes to Expand your learning in 2021

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.