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Defy Damage

The Next Generation of Bond Building

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Damage Prevention and Color Perfection from Start to Finish

Home Care System

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

Be Invincible and Wake Up To Dream Hair!

NEW DEFY DAMAGE
blonde-life-care

bump up the brilliance

BLONDE LIFE

Honeycomb Blonde Curls

Let’s Join Forces For Strong, Brilliant Blonde

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Joico Moisture Recovery Bottles

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MAKING A SPLASHWith Joico Global Brand Storyteller, Olivia SmalleyHaving fine, dry hair is a tough combo. And no one knows th...
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GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new ...
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Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!

FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of ca...
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Recent Pro 'BackBar' Articles

Exploring Black Hair-Stories: A Roundtable Celebrationca20210716143645

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Stylist Richard Mannah Cutting Hair

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jQuery(window).on("load", function(){jQuery(".twentytwenty-container.twenty20-1[data-orientation!='vertical']").twentytwenty(...
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Classes to Expand your learning in 2021

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Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah

International Guest Artistic Director/ Directeur artistique invité international

Larisa Love

Brand Ambassador/ Ambassadrice de marque
Ricardo Santiago Headshot

Ricardo Santiago

International Guest Artist/ Artiste invité international
Rick Henry headshot

Rick Henry

Celebrity Colorist/ Coloriste de célébrités
Zoe Carpenter headshot

Zoë Carpenter

Guest Artist/ Artiste invitée
Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist/ Artiste invitée internationale
Frederic Aspiras headshot

Frederic Aspiras

Celebrity Guest Artist/ Célèbre artiste invité
Marc Andre Poulin headshot

Marc-Andre Poulin

Joico Guest Artist (French-speaking)/ Artiste invité Joico (francophone)
Marc Galati headshot

Marc Galati

Joico International Guest Artist/ Artiste invité international Joico
Melissa Duguay headshot

Melissa Duguay

Joico International Guest Artist/ Artiste invitée internationale Joico
Hairstylist Olivia Smalley headshot

Olivia Smalley

Joico Brand Storyteller
Communicatrice du récit de marque Joico
Hairstylist Gina Bianca

Gina Bianca

Joico Global Salon Buisness Expert
Jill Buck Headshot

Jill Buck

Joico Celebrity Stylist
Nine Zero One Salon
Coiffeuse-styliste de célébrités Joico