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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

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The Next Generation of Bond Building. An in-salon system that helps protect.

Frizz-Fighting Bond Protector

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Own Your Tone

Powermelt Step by Step

A powerful transition with a fluid blend.

Recent #HairJoi Articles

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We’ve Got Some Tik Tok Fun In Store For You!

TIK TALK!As the slogan goes, Make every second count. And @Joico is doing just that -- live on Tik Tok with exciting new tips...
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Watch This Pro Wash The Brass Right Outta Her Blonde

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The DIY Hack That Creates A Faux Ombre

FAKE IT ‘TIL YOU MAKE IT: FAUX ROOTSFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, O...
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The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley

Ready to get your superstar, Jenny-from-the-block-look on? Joico Global Brand Storyteller, Olivia Smalley’s going to show you...

Recent Pro 'BackBar' Articles

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Peach Tones: The Perfect Pick For Blondes And Redheads

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The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do

COTTON-CANDY QUEEN” TECHNIQUEWith Salon 901Stars, Nikki Lee and Riawna Capri“Hilary is no stranger to a fun hair color,” expl...
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The Butterfly Money-Piece Technique: Blonde & Beautiful

THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beaut...
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2 Perfect, Secret-Menu Root Taps For Luscious Red Hair

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Classes to Expand your learning in 2021

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.