hair products

The Next Generation of Bond Building

Defy Damage
Home Care System

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

hair products

The Next Generation of Bond Building

Defy Damage
Home Care System

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system.

Discover Joico
Hair Care

stylist and client

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

The LumiShine Difference

LumiShine Pro Color

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Recent #HairJoi Articles

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You’ve protected your hair from the sun; conditioned it after pool and ocean swims; even taken the occasional break from blow...

Recent Pro 'BackBar' Articles

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Our Focus? Joicon 2023 Recap!

Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico ...
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The Highlight Reel… “Back To The Future” BTC 2023

We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by...
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Fall Trend: Natural Beige Foilyage

Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop as she segues into fall, try...
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Fall’s Coming…So is Warm Copper

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love...

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.