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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Recent #HairJoi Articles

No Commitment-Bangs: Try This Fake-Out Trick20200616142937

No Commitment-Bangs: Try This Fake-Out Trick

How to fake 'em ‘til you make ‘em with Joico Celebrity Artist, Jill Buck. Bangs are great. Except when they aren’t. And once ...
No Time For A Blowout? Try This Fake-It Trick20200616142036

No Time For A Blowout? Try This Fake-It Trick

Joico Brand Storyteller, Olivia Smalley’s Latest Hair HackThe elusive, perfect blowout: Nine times out of ten, it requires a ...
Overnight Curls with A Scarf20200616141122

Overnight Curls with A Scarf

“This hack is now my official favorite,” says Joico Brand Storyteller, Olivia Smalley, the artist famous for blowing up the i...
The Easiest Little Hair Trick You’ll Ever “Do”20200616135758

The Easiest Little Hair Trick You’ll Ever “Do”

“Ready to start doing your hair in more than just a ponytail!?,” Jill Buck asked her legions of Instagram followers. We’re gu...

Recent Pro 'BackBar' Articles

The 3 Biggest Blonde Problems And How To Fix Them20200616140806

The 3 Biggest Blonde Problems And How To Fix Them

BLONDE PROB #1“I can’t deal with the high maintenance”To the rescue: Joico Guest Artist, Ricardo SantiagoHis strategy: When m...
Social-Media Map from SAGA Haus Founder, Cynthia Baker20200615183157

Social-Media Map from SAGA Haus Founder, Cynthia Baker

“We can stay in one place and be paralyzed, or we can use this time to restructure, plan, strategize and come out thriving, r...
Larisa Love Brings a Colorful Look to Life With Defy Damage…20200615180529

Larisa Love Brings a Colorful Look to Life With Defy Damage…

It’s hard to believe Defy Damage has only been in existence for a year…because Larisa Love hardly remembers a color service w...
Painting The Canvas: Learn The Art Of Blonde20200615170257

Painting The Canvas: Learn The Art Of Blonde

The 4-Point Blonde with Joico Global Business Expert, Gina Bianca… View this post on Instagram A post shared by GIN...

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.