New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Be Invincible and Wake Up To Dream Hair!
It’s A Colorful Life – Make It Last!
Defy Damage Is Natural/Textured Hair’s Best Friend
Hello HydraSplash! The Tall Drink Of Water For Fine, Dry Hair
Guardians Of Glam: A Comic Book For Your…HAIR
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!
Recent Pro 'BackBar' Articles
Into The Rainbow With Staelle Colorful
Exploring Black Hair-Stories: A Roundtable Celebrationca
This Sneaky Cutting Move Makes Short Hair Extra Chic
The Coolest Icy Color From Hollywood’s Hottest…
Classes to Expand your learning in 2021
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Ricardo Santiago
Rick Henry
Zoë Carpenter
Frederic Aspiras
Marc-Andre Poulin
Marc Galati
Melissa Duguay
Olivia Smalley
Communicatrice du récit de marque Joico
Jill Buck
Nine Zero One Salon
Coiffeuse-styliste de célébrités Joico