The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
The Next Generation of Bond Building. An in-salon system that helps protect.
Meet our damaged-hair hero
Next-level color protection
Recent Pro 'BackBar' Articles
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.