New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HOT STYLE. ZERO HEAT
HYDRATION THAT WON'T WEIGH YOU DOWN
Cocktailing 101: Everything You Need To Know
How to Talk Change With Your Hair Pro
Feel Happy At Every Age…
Defy Damage: A Problem/ Solution Guide
Recent Pro 'BackBar' Articles
Biz-Building 101: How To Create Your Own “Brand”
The Muse: Gill Berry
Behind The Scenes At A Hair Show: Richard Mannah Tells All
9 Sneaky Ways to Hide Gray Hair
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Ricardo Santiago
Rick Henry
Zoë Carpenter
Cherry Petenbrink
Frederic Aspiras
Marc-Andre Poulin
Marc Galati
Chad Taylor
