New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Home Care System
Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

ProSeries

Meet our damaged-hair hero

K-PAK

Next-level color protection

K-PAK Color Therapy

Seaside Blonde Technique

by Joico Brand Storyteller Olivia Smalley

Discover Olivia Smalley's new Seaside Blonde technique - a luscious, dimensional look for beachy-blonde healthy results.

Step-By-Step & Formula
View all Hair Care Products

Recent #HairJoi Articles

Easy Summer Hairdo That Makes People Think You’re A Pro20200922194140

Easy Summer Hairdo That Makes People Think You’re A Pro

There’s a big difference between summer hair and winter hair. As in: Now’s the time to look like you’re not trying too hard, ...
The Summer-Hair Cheat Sheet: Hacks That Fix You Fast20200914173441

The Summer-Hair Cheat Sheet: Hacks That Fix You Fast

In a recent Instagram video (Olivia’s got hordes of fans and followers), this revered hair queen whips out her bag of tricks ...
Beachy, Icy, & Natural: Your Blonde-Hair Care Guide20200914172253

Beachy, Icy, & Natural: Your Blonde-Hair Care Guide

THE BIG BEACH BLONDEYour hair coach: Joico Brand Storyteller, Olivia Smalley“When people get their hair lightened for the fir...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200914165731

5 Reasons Moisture Recovery Is Natural Hair’s BFF

“I recommend Moisture Recovery for anyone with dense, coarse, or dry hair – but especially, those with naturally curly hair,”...
All #HairJoi Articles

Recent Pro 'BackBar' Articles

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri20200914174230

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri

 View this post on Instagram A post shared by Joico (@joico) on Jul 31, 2020 at 4:41pm PDTPhoto Credit @riawnaIt’s ...
The Big-Bang Theory: How To Highlight A Fringe20200914172733

The Big-Bang Theory: How To Highlight A Fringe

“Bangs are considered the veil of the hair,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. And that’s why s...
The Covid Color-Correction Handbook With Larisa Love20200914170740

The Covid Color-Correction Handbook With Larisa Love

REALLY BAD BOX COLORThe Problem: The shade is way off; hair is damaged; and there’s no true way to know what all your client ...
Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula20200914164709

Warm, Coppery Color: New “Cinnamon Dolce Gold” Formula

Be one of the first to whip up this luscious, golden take on copper hair color with Jill’s secret, backroom formula:FORMULAPr...
All Pro Articles

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Learn

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.

Richard Mannah

International Guest Artistic Director/ Directeur artistique invité international

Larisa Love

Brand Ambassador/ Ambassadrice de marque
Ricardo Santiago Headshot

Ricardo Santiago

International Guest Artist/ Artiste invité international
Rick Henry headshot

Rick Henry

Celebrity Colorist/ Coloriste de célébrités
Zoe Carpenter headshot

Zoë Carpenter

Guest Artist/ Artiste invitée
Cherry Petenbrink headshot

Cherry Petenbrink

International Guest Artist/ Artiste invitée internationale
Frederic Aspiras headshot

Frederic Aspiras

Celebrity Guest Artist/ Célèbre artiste invité
Marc Andre Poulin headshot

Marc-Andre Poulin

Joico Guest Artist (French-speaking)/ Artiste invité Joico (francophone)
Marc Galati headshot

Marc Galati

Joico International Guest Artist/ Artiste invité international Joico
Melissa Duguay headshot

Melissa Duguay

Joico International Guest Artist/ Artiste invitée internationale Joico
Hairstylist Olivia Smalley headshot

Olivia Smalley

Joico Brand Storyteller
Communicatrice du récit de marque Joico
Hairstylist Gina Bianca

Gina Bianca

Joico Global Salon Buisness Expert
Jill Buck Headshot

Jill Buck

Joico Celebrity Stylist
Nine Zero One Salon
Coiffeuse-styliste de célébrités Joico