New

Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Overnight Nourishing Treatment

color-balance-family-home-page

Own Your Tone

LUMISHINE ASH ASH SERIES

PLAY IT COOL

Show brass who’s boss with LumiShine’s NEW Ash Ash Series

Recent #HairJoi Articles

The DIY Hack That Creates A Faux Ombre20210129181321

The DIY Hack That Creates A Faux Ombre

FAKE IT ‘TIL YOU MAKE IT: FAUX ROOTSFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, O...
The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley20201109151018

The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley

Ready to get your superstar, Jenny-from-the-block-look on? Joico Global Brand Storyteller, Olivia Smalley’s going to show you...
10 Gorgeous Blonde Looks For Fall20201106184827

10 Gorgeous Blonde Looks For Fall

FALL INTO BLONDESo, there’s that annual hair-color ritual where people go darker for fall. But what if you’re a blonde – a pr...
The Return Of The Sexy Short Haircut20201106183559

The Return Of The Sexy Short Haircut

THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold,...

Recent Pro 'BackBar' Articles

Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas20210129182736

Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas

THE PERFECT ROOT SHADOW MENUFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Thanks to her “secret menu” of blonde Ro...
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages20210129182306

See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a ...
Here’s A Glorious Root Melt That Embraces Dark Grow-Out20210129182037

Here’s A Glorious Root Melt That Embraces Dark Grow-Out

ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair –...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20210129181712

Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls

LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveRich and warm and luxurious as can...

Classes to Expand your learning in 2021

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.