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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Meet our damaged-hair hero

Next-level color protection

Crescent Method

By Joico Global Brand Ambassador Larisa Love

Learn an efficient, time saving, technique with a unique foil folding method to create high impact hair color.

Recent #HairJoi Articles

The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley20201109151018

The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley

Ready to get your superstar, Jenny-from-the-block-look on? Joico Global Brand Storyteller, Olivia Smalley’s going to show you...
10 Gorgeous Blonde Looks For Fall20201106184827

10 Gorgeous Blonde Looks For Fall

FALL INTO BLONDESo, there’s that annual hair-color ritual where people go darker for fall. But what if you’re a blonde – a pr...
The Return Of The Sexy Short Haircut20201106183559

The Return Of The Sexy Short Haircut

THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold,...
Experience The Joi Of Order: 5 “Get-Organized” Ideas20201106182324

Experience The Joi Of Order: 5 “Get-Organized” Ideas

Nope. We’re not going all Marie Kondo on you. We’re just saying that fall is a traditional time to start nesting and organizi...

Recent Pro 'BackBar' Articles

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Crescent Method

“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application time. This is a ...
Playful Hair: A Guide To The Chicest Short Cut20201109152212

Playful Hair: A Guide To The Chicest Short Cut

A sassy, little short haircut? It’s strong, decisive…flirty even. And Joico Global Artistic Director, Richard Mannah, is goin...
Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley20201109142550

Placement, Dimension, And Va-Va-Voom Blonding With Olivia Smalley

If there’s one person who knows the value of well-placed, front-and-center blonde highlights, it’s Joico Global Brand Storyte...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201106185415

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair p...

Classes to Expand your learning in 2021

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.