New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Meet our damaged-hair hero
Next-level color protection
JoiIconic Quiz
3 DIY Braid Looks That Push Fishtail To Shame!
The NEW “Rachel” Haircut
2020 Hair: The Fall Trend Report
Recent Pro 'BackBar' Articles
Copy Gaga’s Out-Of-This World Hair From The VMA’s
10 Secrets To Cutting Textured Hair
Doja Cat’s Cool Green Haircolor For VMA’s
Red Alert: The “Ginger Dreams” Technique With Jill Buck
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Ricardo Santiago
Rick Henry
Zoë Carpenter
Cherry Petenbrink
Frederic Aspiras
Marc-Andre Poulin
Marc Galati
Melissa Duguay
Olivia Smalley
Communicatrice du récit de marque Joico
Gina Bianca
Jill Buck
Nine Zero One Salon
Coiffeuse-styliste de célébrités Joico