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Defy Damage

The Next Generation of Bond Building

Home Care System
Damage Prevention and Color Perfection from Start to Finish

Defy Damage home care and pro series

ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.

Recent #HairJoi Articles

Bubble Curls You Can’t Blow…20200727163552

Bubble Curls You Can’t Blow…

“Everyone knows how much I love heatless waves,” teased Olivia on her Insta video. “These bubble curls are so simple to do; a...
Your Personal Joi Handbook From Richard Mannah20200727163007

Your Personal Joi Handbook From Richard Mannah

Heed the “P’s”Pain propels you to your purpose and begins the process of taking action in your life.Persistence leads to plea...
Beachy Curls With a 90’s Twist: The Easy How-To20200727161724

Beachy Curls With a 90’s Twist: The Easy How-To

Loose, beachy waves are still hugely popular. But Larisa gives them a unique twist by throwing in a throwback 90’s move – the...
No Commitment-Bangs: Try This Fake-Out Trick20200616142937

No Commitment-Bangs: Try This Fake-Out Trick

How to fake 'em ‘til you make ‘em with Joico Celebrity Artist, Jill Buck. Bangs are great. Except when they aren’t. And once ...

Recent Pro 'BackBar' Articles

Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine20200727163907

Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine

“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair...
“Secret-Menu” Hair Color From Jill Buck20200727162155

“Secret-Menu” Hair Color From Jill Buck

Jill’s going on the record with her delicious lineup of back-room blonde formulas – and you’re the first to get them! INGREDI...
The 3 Biggest Blonde Problems And How To Fix Them20200616140806

The 3 Biggest Blonde Problems And How To Fix Them

BLONDE PROB #1“I can’t deal with the high maintenance”To the rescue: Joico Guest Artist, Ricardo SantiagoHis strategy: When m...
Social-Media Map from SAGA Haus Founder, Cynthia Baker20200615183157

Social-Media Map from SAGA Haus Founder, Cynthia Baker

“We can stay in one place and be paralyzed, or we can use this time to restructure, plan, strategize and come out thriving, r...

Pro Salon Education

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Richard Mannah on stgage for Joico Education

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Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.