New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
Frizz-Fighting Bond Protector
Own Your Tone
We’ve Got Some Tik Tok Fun In Store For You!
Watch This Pro Wash The Brass Right Outta Her Blonde
The DIY Hack That Creates A Faux Ombre
The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley
Recent Pro 'BackBar' Articles
Peach Tones: The Perfect Pick For Blondes And Redheads
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do
The Butterfly Money-Piece Technique: Blonde & Beautiful
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair
Classes to Expand your learning in 2021
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Ricardo Santiago
Rick Henry
Zoë Carpenter
Cherry Petenbrink
Frederic Aspiras
Marc-Andre Poulin
Marc Galati
Melissa Duguay
Olivia Smalley
Communicatrice du récit de marque Joico
Gina Bianca
Jill Buck
Nine Zero One Salon
Coiffeuse-styliste de célébrités Joico