New
Defy Damage
The Next Generation of Bond Building
Home Care System
Damage Prevention and Color Perfection from Start to Finish
ProSeries
The Next Generation of Bond Building. An in-salon system that helps protect.
HOT STYLE. ZERO HEAT
HYDRATION THAT WON'T WEIGH YOU DOWN
Bubble Curls You Can’t Blow…
Your Personal Joi Handbook From Richard Mannah
Beachy Curls With a 90’s Twist: The Easy How-To
No Commitment-Bangs: Try This Fake-Out Trick
Recent Pro 'BackBar' Articles
Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine
“Secret-Menu” Hair Color From Jill Buck
The 3 Biggest Blonde Problems And How To Fix Them
Social-Media Map from SAGA Haus Founder, Cynthia Baker
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Richard Mannah
Larisa Love
Ricardo Santiago
Rick Henry
Zoë Carpenter
Cherry Petenbrink
Frederic Aspiras
Marc-Andre Poulin
Marc Galati
Melissa Duguay
Olivia Smalley
Communicatrice du récit de marque Joico
Gina Bianca
Jill Buck
Nine Zero One Salon
Coiffeuse-styliste de célébrités Joico