Doja Cat Goes Twice As Icy20230210164742

Doja Cat Goes Twice As Icy

Even on the shortest, chicest, tightest haircut, keeping up that icy-cool look is key; and that’s why musical megastar, Doja Cat, has her mane man on ...
The Super Highlight: All Is Bright!20230210151121

The Super Highlight: All Is Bright!

With Joico Global Brand Educator, Olivia Thompson“Highlighting is one of the most requested services in the salon” says Joico Global Brand Storyteller...
Bouncy Hair: Here’s How to Get It!20230210145223

Bouncy Hair: Here’s How to Get It!

Nothing feels better than hair that bounces with healthy, joi-ful movement. (Remember those childhood ponytails that used to sway from side to side?) ...
The “Winter Bronde” Technique…We’re in LOVE20230210140602

The “Winter Bronde” Technique…We’re in LOVE

With Joico Global Brand Educator, Olivia ThompsonKnow that moment when your brunette client is jones-ing for a little brightness in the middle of wint...
The Case For (Color) Therapy20230130130532

The Case For (Color) Therapy

With Joico Artistic Educator, Katie AlmJoico Artistic Educator, Katie Alm, is fiercely protective of color. (Both hers AND her clients’.) And to prove...
No. More. Color. Disasters!20230125161743

No. More. Color. Disasters!

With Joico Global Brand Storyteller, Olivia ThompsonYou’re in the zone. Hands flying between brushes and bowls, foils and formulas. And before you kno...
Want Perfect Red? Switch Up That Developer!20230125150619

Want Perfect Red? Switch Up That Developer!

With Joico Celebrity Artist, Jill Buck Of Salon 901“Red is the IT color,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. “It’s the tr...
Brunette Need a Sparkle? Try “Cashmere!”20230125140907

Brunette Need a Sparkle? Try “Cashmere!”

With Joico Celebrity Artist, Jill Buck Of Salon 901“Many brunette clients get nervous about looking too light or too brassy,” says Joico Celebrity Art...
Brrr! 5 Ways to Winterize Your Hair20230125134747

Brrr! 5 Ways to Winterize Your Hair

Winter is here! And like everything else in your life (coats, sweaters, tires, hose bibs!), it’s time to switch things up and protect your hair from t...
Express, Please! The Speedy Blonde Touch-Up20230125132944

Express, Please! The Speedy Blonde Touch-Up

With Joico Global Brand Educator, Olivia ThompsonHave a client with blonde or brunette color who needs a touch-up – and fast? Try this gorgeous, custo...