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Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250403151458
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250313185844
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
View this post on Instagram A post shared by Joico (@joico)Some celebrations last a day. But our upcoming 50th anniversary – redefining hea...
Trending Carmel Brunette20241220191250
Trending Carmel Brunette
Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
Dark-to-Light Transformation20241220191214
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241220191120
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Fall Hair-Color Trends You’ll Love20241220191048
Fall Hair-Color Trends You’ll Love
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Rich Espresso Brunette Curls20241220191010
Rich Espresso Brunette Curls
Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
Hot Trend: the Dark-Chocolate Brunette20241220190931
Hot Trend: the Dark-Chocolate Brunette
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20241220190833
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Fighting With Frizz?20241218150312
Fighting With Frizz?
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...