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The Brightened-Up Blonde (It’s Sooo Natural Looking)20221115200944
The Brightened-Up Blonde (It’s Sooo Natural Looking)
With Joico Artistic Educator, Mai Hernandez“My brunette client was ready for a change to blonde, but didn’t want to lose her identity – she still want...
Have You Tried the Reverse Hair Wash?20221019160222
Have You Tried the Reverse Hair Wash?
Condition first; shampoo second? We know it sounds utterly counterintuitive; but take another look at this trending shampoo hack known as the “reverse...
Watch How This Pro Sections Her Blonde Clients…20221019154150
Watch How This Pro Sections Her Blonde Clients…
FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...
The Red-Hot Fall Series20221019151311
The Red-Hot Fall Series
PART 1: “BURGUNDY SPLENDOR”Featuring Joico Master Colorist, Sherry RatayWhat started the obsession this year? Maybe it’s all the celebs who’ve been dy...
The Big BTC Recap – From Us To You!20221019145149
The Big BTC Recap – From Us To You!
“MAKE BELIEVE” BTC 2022 RECAPThis year’s annual Behind The Chair extravaganza may have been titled, “Make Believe” -- but, trust us, the magic was REA...
Psst! We’ve Got 10 Fall Joi Hacks For You!20221019141601
Psst! We’ve Got 10 Fall Joi Hacks For You!
THE BIG FALL REFRESHReady to turn over a new leaf and get all the feels of fall? Try these 10 joi hacks designed to energize, recharge, and invigorate...
We’ve Got Your Back-to-School Hair Covered!20220928151705
We’ve Got Your Back-to-School Hair Covered!
BACK TO SCHOOL IN STYLEWe’ve got you covered this fall – with liters of your favorite shampoos and conditioners, so you can start school with grade-A ...
Relief! Fast Fixes For Weary Summer Hair20220928140527
Relief! Fast Fixes For Weary Summer Hair
THE BIG FIXNeed a rescue for hair that’s been through one long, hot summer? Rest easy: We’ve got a step-by-step plan to resuscitate the dry, dull, sco...
Age Is Just A Number: These Hair Trends Prove It20220926150403
Age Is Just A Number: These Hair Trends Prove It
TRENDS FOR THE AGESFeaturing Joico Celebrity Artist, Jill Buck, of 901 SalonWhen it comes to hair, Joico Celebrity Artist, Jill Buck, of LA’s 901 Salo...
Why It’s Smart To Be Collagen Bound20220926145903
Why It’s Smart To Be Collagen Bound
Collagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find out why this n...