Archives
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair20240822150219
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AA...
Build Bonds With Your Bestie20240617152618
Build Bonds With Your Bestie
Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair hea...
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair20240617152506
Weekend 2 Debut: Sabrina Carpenter’s Festival Hair
Featuring Joico Guest Artist, Scott KingIt was a pivot from super-finished, luxe waves on opening weekend, to a “more undone, textured look” for his g...
Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Toner Transformation: This Blonde Bridges Dark to Light20240614162721
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
Classic Hollywood Glam is Back!20240614162557
Classic Hollywood Glam is Back!
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
“I Wish I Were Blonde-Blonde!”20240614162325
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...
Let’s Talk KBOND20!20240516143050
Let’s Talk KBOND20!
With every great launch comes great questions. And we’ve got education wiz/Joico National Corporate Trainer, Ashley Toro, at the ready to explain all ...
Let’s Winterize Your Hair…20240516142349
Let’s Winterize Your Hair…
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
Hot!! KBOND20 is All Over the Beauty News!20240516141224
Hot!! KBOND20 is All Over the Beauty News!
Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...