Hot!! KBOND20 is All Over the Beauty News!20240516141224

Hot!! KBOND20 is All Over the Beauty News!

Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
Gaga’s Jazzed-Up Hair20240509154846

Gaga’s Jazzed-Up Hair

Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Hilary’s Bonding with Blonde20240509153019

Hilary’s Bonding with Blonde

Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
They’re Bonding with KBOND2020240509150230

They’re Bonding with KBOND20

Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Vacation Days: 3 Hair-Saving Hacks20240509142656

Vacation Days: 3 Hair-Saving Hacks

Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Baby Blonde20240509141435

Baby Blonde

With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Celebrate Valentine’s Day with Rosy Champagne-Copper20240509140359

Celebrate Valentine’s Day with Rosy Champagne-Copper

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Fall’s Favorite Unisex Cut20231215184818

Fall’s Favorite Unisex Cut

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look at this universally flatte...
Our Focus? Joicon 2023 Recap!20231215184658

Our Focus? Joicon 2023 Recap!

Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
Joico Beauty Bytes: The Super-Smooth Blowout20231215184629

Joico Beauty Bytes: The Super-Smooth Blowout

We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...