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Gaga’s Jazzed-Up Hair20240509154846
Gaga’s Jazzed-Up Hair
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Hilary’s Bonding with Blonde20240509153019
Hilary’s Bonding with Blonde
Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
They’re Bonding with KBOND2020240509150230
They’re Bonding with KBOND20
Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Vacation Days: 3 Hair-Saving Hacks20240509142656
Vacation Days: 3 Hair-Saving Hacks
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Baby Blonde20240509141435
Baby Blonde
With Joico Brand Storyteller, Olivia Thompson“My client handed me photos of herself as a young child, and said, “THIS is the blonde that I want!” For ...
Celebrate Valentine’s Day with Rosy Champagne-Copper20240509140359
Celebrate Valentine’s Day with Rosy Champagne-Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveReady to celebrate a hair color you’ll love? Joico Global Brand Ambassador e...
Fall’s Favorite Unisex Cut20231215184818
Fall’s Favorite Unisex Cut
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look at this universally flatte...
Our Focus? Joicon 2023 Recap!20231215184658
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
Joico Beauty Bytes: The Super-Smooth Blowout20231215184629
Joico Beauty Bytes: The Super-Smooth Blowout
We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...
The Highlight Reel… “Back To The Future” BTC 202320231215184535
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...