Quick! 5 Fast-Acting Happiness Hacks To Try Today20220110155925

Quick! 5 Fast-Acting Happiness Hacks To Try Today

Put aside those daunting, I’m going to change my life pronouncements for a minute; because joi sometimes comes in small – manageable -- packages. Try ...
How To Splash Around Joi-Ful Color This Summer20211029153408

How To Splash Around Joi-Ful Color This Summer

A COLORFUL SUMMERSunny yellows, fiery reds, calming blues -- there’s no question that color is a powerful mood-booster; and this is the perfect time t...
Guardians Of Glam: A Comic Book For Your…HAIR20210716152142

Guardians Of Glam: A Comic Book For Your…HAIR

GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new rescue stylers are than b...
8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210716150526

8 Star Beauty Influencers Take Defy Damage On A Joi Ride

MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210716144318

Gentle Joi! We’ve Got The PETA Seal Of Approval

As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
10 Gorgeous Blonde Looks For Fall20201106184827

10 Gorgeous Blonde Looks For Fall

FALL INTO BLONDESo, there’s that annual hair-color ritual where people go darker for fall. But what if you’re a blonde – a proud blonde – who wants to...
Experience The Joi Of Order: 5 “Get-Organized” Ideas20201106182324

Experience The Joi Of Order: 5 “Get-Organized” Ideas

Nope. We’re not going all Marie Kondo on you. We’re just saying that fall is a traditional time to start nesting and organizing – a move that can brin...
JoiIconic Quiz20201022124307

JoiIconic Quiz

Let icons unite! Joico’s legendary K-PAK line has long been the ultimate symbol of healthy hair –much the same way the world’s most famous hairdos emb...
2020-Style Hacks That Helped Us Through20200914165258

2020-Style Hacks That Helped Us Through

There’s nothing like visiting your favorite expert for a profesh grooming sesh; but we’re thankful so many of them shared clever DIY beauty hacks duri...
Your Personal Joi Handbook From Richard Mannah20200727163007

Your Personal Joi Handbook From Richard Mannah

Heed the “P’s”Pain propels you to your purpose and begins the process of taking action in your life.Persistence leads to pleasure and achieving your g...
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