Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Classic Hollywood Glam is Back!20240614162557
Classic Hollywood Glam is Back!
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
Let’s Winterize Your Hair…20240516142349
Let’s Winterize Your Hair…
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
Hot!! KBOND20 is All Over the Beauty News!20240516141224
Hot!! KBOND20 is All Over the Beauty News!
Beauty editors are the gatekeepers of hot-and-happening products. These pros see hundreds of new launches cross their desks; and it takes an actual he...
Gaga’s Jazzed-Up Hair20240509154846
Gaga’s Jazzed-Up Hair
Featuring Joico Celebrity Artist, Frederic AspirasLady Gaga’s recent five-act jazz and piano show in Vegas was a decided nod to vintage Hollywood croo...
Hilary’s Bonding with Blonde20240509153019
Hilary’s Bonding with Blonde
Featuring Celebrity Stylist, Nikki Lee, of Nine Zero One Salon View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkil...
They’re Bonding with KBOND2020240509150230
They’re Bonding with KBOND20
Our brand-new supercharged Power Masque from Defy Damage – KBOND20—is stirring up some serious buzz online with tons of 5-star Amazon reviews. Check o...
Vacation Days: 3 Hair-Saving Hacks20240509142656
Vacation Days: 3 Hair-Saving Hacks
Featuring Joico Brand Storyteller, Olivia ThompsonIf you’re lucky enough to live in a warm climate – or have plans to fly off to a vacation in the sun...
Fall’s Favorite Unisex Cut20231215184818
Fall’s Favorite Unisex Cut
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHLooking for a sexy, stylish, effortlessly cool cut for fall? Take a look at this universally flatte...
Joico Beauty Bytes: The Super-Smooth Blowout20231215184629
Joico Beauty Bytes: The Super-Smooth Blowout
We’re back with an all-new Joico Beauty Byte – the fun-and-fast way to learn a hot hair hack in seconds. Today, it’s coming to you straight from Joico...