How to Bubble Braids & Waves for Summer20250617160048
How to Bubble Braids & Waves for Summer
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonImagine a cute, clean, trend-worthy style that stays out of the way when you’r...
Fall Hair-Color Trends You’ll Love20241220191048
Fall Hair-Color Trends You’ll Love
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Fighting With Frizz?20241218150312
Fighting With Frizz?
There are days you want your hair as smooth as possible – and that’s not always easy when weather messes with the master plan. Here, 5 ways to tame fr...
7-Second Hair Hack Hits Tiktok20241218144343
7-Second Hair Hack Hits Tiktok
TikTok beauty powerhouse, @drita_bequirii, wanted to show her fans how she takes her hair from “dry and brittle to healthy and hydrated within seconds...
10 Good Reasons to Detox Your Hair20241218144231
10 Good Reasons to Detox Your Hair
The old lather-rinse-repeat routine works just fine on the regular. But if you’re prone to build-up – and most people are – detoxing your hair every f...
Trending on Refinery29: Our Blonde Balayage Transformation!20240822150555
Trending on Refinery29: Our Blonde Balayage Transformation!
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveAfter a decade-old color disaster, the beautiful brunette hadn’t let anyone ...
Build Bonds With Your Bestie20240617152618
Build Bonds With Your Bestie
Bond-building is a big deal to Joico Brand Storyteller & Blonding Specialist, Olivia Thompson – both the kind that keeps her long, blonde hair hea...
Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Classic Hollywood Glam is Back!20240614162557
Classic Hollywood Glam is Back!
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
Let’s Winterize Your Hair…20240516142349
Let’s Winterize Your Hair…
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...