We’ve Got Some Tik Tok Fun In Store For You!20210414143733

We’ve Got Some Tik Tok Fun In Store For You!

TIK TALK!As the slogan goes, Make every second count. And @Joico is doing just that -- live on Tik Tok with exciting new tips, tricks, and demo videos...
Watch This Pro Wash The Brass Right Outta Her Blonde20210401142021

Watch This Pro Wash The Brass Right Outta Her Blonde

SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Balance Purple Shampoo, it’s...
The DIY Hack That Creates A Faux Ombre20210129181321

The DIY Hack That Creates A Faux Ombre

FAKE IT ‘TIL YOU MAKE IT: FAUX ROOTSFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, is known f...
The Return Of The Sexy Short Haircut20201106183559

The Return Of The Sexy Short Haircut

THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold, cool cuts began “croppin...
The Ultimate Blonde-Shampoo Guide: A Cheat Sheet20201106180854

The Ultimate Blonde-Shampoo Guide: A Cheat Sheet

Shampoo has come a long way since the days of lather, rinse, repeat. But it’s easy to have a bit of a blonde moment when faced with the broad range of...
3 DIY Braid Looks That Push Fishtail To Shame!20201016161632

3 DIY Braid Looks That Push Fishtail To Shame!

Move over Fishtail. Jill Buck has a whole new menu of fun DIY ‘dos that will shake up your classic braid looks in a flash. Check them out here – and w...
2020 Hair: The Fall Trend Report20201013160639

2020 Hair: The Fall Trend Report

OLIVIA SMALLEY’S FORECASTJoico’s Global Brand Storyteller, Olivia Smalley, is a life-of-the-party, beach-loving, Florida blonde who knows exactly how ...
Take Two: Joico Body Shake vs. Joico Hair Shake20201013144438

Take Two: Joico Body Shake vs. Joico Hair Shake

How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...
Easy Summer Hairdo That Makes People Think You’re A Pro20200922194140

Easy Summer Hairdo That Makes People Think You’re A Pro

There’s a big difference between summer hair and winter hair. As in: Now’s the time to look like you’re not trying too hard, and embrace styles that a...
The Summer-Hair Cheat Sheet: Hacks That Fix You Fast20200914173441

The Summer-Hair Cheat Sheet: Hacks That Fix You Fast

In a recent Instagram video (Olivia’s got hordes of fans and followers), this revered hair queen whips out her bag of tricks for the camera. As in, li...
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