The Return Of The Sexy Short Haircut20201106183559

The Return Of The Sexy Short Haircut

THE TOP CROPFEATURING JOICO GUEST ARTIST, CHERRY PETENBRINKThe Sixties were long on style – but short on hair, as these bold, cool cuts began “croppin...
The Ultimate Blonde-Shampoo Guide: A Cheat Sheet20201106180854

The Ultimate Blonde-Shampoo Guide: A Cheat Sheet

Shampoo has come a long way since the days of lather, rinse, repeat. But it’s easy to have a bit of a blonde moment when faced with the broad range of...
3 DIY Braid Looks That Push Fishtail To Shame!20201016161632

3 DIY Braid Looks That Push Fishtail To Shame!

Move over Fishtail. Jill Buck has a whole new menu of fun DIY ‘dos that will shake up your classic braid looks in a flash. Check them out here – and w...
2020 Hair: The Fall Trend Report20201013160639

2020 Hair: The Fall Trend Report

OLIVIA SMALLEY’S FORECASTJoico’s Global Brand Storyteller, Olivia Smalley, is a life-of-the-party, beach-loving, Florida blonde who knows exactly how ...
Take Two: Joico Body Shake vs. Joico Hair Shake20201013144438

Take Two: Joico Body Shake vs. Joico Hair Shake

How many times have you looked at hair products, trying to decide between two that seem to do the same thing? Our new series – Take Two! – is designed...
Easy Summer Hairdo That Makes People Think You’re A Pro20200922194140

Easy Summer Hairdo That Makes People Think You’re A Pro

There’s a big difference between summer hair and winter hair. As in: Now’s the time to look like you’re not trying too hard, and embrace styles that a...
The Summer-Hair Cheat Sheet: Hacks That Fix You Fast20200914173441

The Summer-Hair Cheat Sheet: Hacks That Fix You Fast

In a recent Instagram video (Olivia’s got hordes of fans and followers), this revered hair queen whips out her bag of tricks for the camera. As in, li...
Beachy, Icy, & Natural: Your Blonde-Hair Care Guide20200914172253

Beachy, Icy, & Natural: Your Blonde-Hair Care Guide

THE BIG BEACH BLONDEYour hair coach: Joico Brand Storyteller, Olivia Smalley“When people get their hair lightened for the first few times, they don’t ...
5 Reasons Moisture Recovery Is Natural Hair’s BFF20200914165731

5 Reasons Moisture Recovery Is Natural Hair’s BFF

“I recommend Moisture Recovery for anyone with dense, coarse, or dry hair – but especially, those with naturally curly hair,” says Leticia McKay, Joic...
Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One20200914163242

Easy Summer Style From Joico Celebrity Artist Jill Buck of Salon Nine Zero One

Ever look at someone’s hair handiwork and go, Omg, how do you even know how to DO that? That’s how you’ll feel when you see this half-updo braid fashi...
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