This New “Beachy Waves” Technique Is Rising Fast!20211029155635
This New “Beachy Waves” Technique Is Rising Fast!
BEACHY WAVES ARE ON THE RISEWith Joico Celebrity Artist, Jill Buck Of Salon 901Think we’ve seen the last of the easy, undone curl trend? Hardly. Joico...
3 Hot Hair Looks (& Products!) For Big-Time Dad Style20211029145357
3 Hot Hair Looks (& Products!) For Big-Time Dad Style
DAD’S GOT STYLE…And if he doesn’t, you can give it to him in a flash with three cool products that transform your guy’s ‘do in seconds (aka: minimal g...
Defy Damage Is Natural/Textured Hair’s Best Friend20210716154134
Defy Damage Is Natural/Textured Hair’s Best Friend
THE DEFY DAMAGE DIFFERENCEWith Joico Celebrity Artist, Jill Buck of Salon Nine Zero OneJoico Celebrity Artist, Jill Buck of Salon Nine Zero One, knows...
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Hello HydraSplash! The Tall Drink Of Water For Fine, Dry Hair
MAKING A SPLASHWith Joico Global Brand Storyteller, Olivia SmalleyHaving fine, dry hair is a tough combo. And no one knows that better than Joico Glob...
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!20210716151338
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!
FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of cake….Why are we so unconce...
The Fierce And Firm Gel That’s Perfect For Men’s Hair20210716142858
The Fierce And Firm Gel That’s Perfect For Men’s Hair
THE WELL-GROOMED GUYFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901When Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, wants to ...
The Enduring Celebration of Iconic Black-Hair Looks20210524161115
The Enduring Celebration of Iconic Black-Hair Looks
TRULY TIMELESSIconic Black HairstylesPerhaps the most powerful tool of self-expression, Black hair is a cultural calling card of proud personal identi...
We’ve Got Some Tik Tok Fun In Store For You!20210414143733
We’ve Got Some Tik Tok Fun In Store For You!
TIK TALK!As the slogan goes, Make every second count. And @Joico is doing just that -- live on Tik Tok with exciting new tips, tricks, and demo videos...
Watch This Pro Wash The Brass Right Outta Her Blonde20210401142021
Watch This Pro Wash The Brass Right Outta Her Blonde
SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Balance Purple Shampoo, it’s...
The DIY Hack That Creates A Faux Ombre20210129181321
The DIY Hack That Creates A Faux Ombre
FAKE IT ‘TIL YOU MAKE IT: FAUX ROOTSFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, is known f...