Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
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Here’s Why You’ll Love It
Gently cleanses with rich lather
Free of SLE/SLES Sulfates
Added softness and smoothness
Keeps blondes bright
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.
Let’s Look Inside
A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Pairs Well With
I’m no longer platinum blonde I’m back to 3N now, but this is the best shampoo hands down on the market for blonde hair. If you buy it in Liters and use it as bubble bath it feels like endless Champagne Bubbles ? treat your self to this luxurious experience. It literally Feels like champagne bubbles all over your body. I use it as body wash it’s amazing, it takes away all my stressors from the day.
Unbelievable as the shampoo softens traumatized fried hair every time I use it! Exactly what I needed it to be, before overbleach, and especially now. There’s no comparable other shampoo from any other line for blondes & blondes who got in trouble, big trouble. Bravo ? so soft that you can glide hands through while in shower.
Over a two year process I went from black to blonde, my hair took it well but got very dry, I had resigned to the fact that blonde hair meant bleached hair, I ALWAYS only used salon professional products and though my shampoo and conditioner were good enough until my hairdresser recommended this, I didn’t think it would but gave it a shot! Oh my god!! It’s amazing!! After the first use I was converted, it took my dry damaged hair back to soft and silky, I won’t use anything else now only joico products!