Color Endure Violet Shampoo

Color Endure Violet Shampoo

Our Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

Color Endure Violet Shampoo Model and Product

Here’s Why You’ll Love It

Instantly neutralizes unwanted brassy, yellow tones

Maintains the integrity of lightened, highlighted blonde hair or gray hair

Free-from SLE/SLES Sulfates

Reviews & Testimonials

Rated 3 out of 5
3 out of 5 stars (based on 1 review)
Very good0%

Now Let’s Use It

Directions: Massage into wet hair and allow the shampoo to absorb for 3-5 minutes. Rinse. Use 2-3 times per week, alternating with Color Endure Shampoo.

Color Endure Violet Shampoo in hand

Let’s Look Inside

Bio Advance Peptide Complex logo

Multi-Spectrum Defense Complex

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Bio-Advanced Peptide Complex

Provides all the power you need to reconstruct damaged hair from the inside out.


Rated 3 out of 5

This is the only violet shampoo that I will use. I use twice a week and it keeps my light blond highlights from turning yellow or brassy. I have recommended this shampoo to my blonde friends and even my stylist. It’s also very gentle, I don’t even need to use a conditioner afterwards. Thanks Joico for keeping my expensive highlights looking salon fresh!


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