JoiGel Firm
Styling Gel
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.
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Here’s Why You’ll Love It
There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.
Helps add structure and hold
Locks in hydration
Boosts shine
Thermal protection
Protects against pollution*
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Laboratory tested using pollution particles
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to damp/dry hair. Style as usual.
Let’s Look Inside
Nothing stiff or crunchy here –just a flexible styling gel that keeps strands in place even in humid conditions.
Crosspolymer + Copolymers
Creates a smooth gel texture, while delivering flexible holding power.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Reviews
Why can I not find the 1 litre bottle anywhere, every one shows out of stock. I have used them for years now.
What happened to the 1 litre container?? Why have you stopped producing it?
I have been using Joico Ice Firm for decades!
New product is Terrible. Does not even hold! Have to apply several times!
Bring back the old formula!!
Looking for a different product/brand as the new formula does nothing!!