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Here’s Why You’ll Love It
JoiMist Firm locks in Level 9 style and locks out the elements that can ruin your style for a stay-put finish that can stand up to humidity and pollution*.
All-day holding power
Helps Control Flyaways & Frizz
Protects against humidity
Protects against pollution*
Free of SLS/SLES Sulfates**
*laboratory tested using pollution particles
** SLS/SLES Sulfates = sodium lauryl sulfate / sodium laureth sulfate
Reviews & Testimonials
Now Let’s Use It
Directions: Shake well. Spray 8-10 inches (20-30 cm) from dry hair.
Let’s Look Inside
Nourishing oils combined with science that safeguards your strands take the concept of hold up a notch.
Specifically designed to produce a crystal-clear finish, providing excellent hold without feeling tacky or stiff.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica (all fundamental to creating healthy, strong, damage-resistant hair) helps to boost shine and softness.
Been using this product for 35 years! Started out as Ice Mist which later became Joico Firm. The only product that would not coat my hair and actually hold my wiry hair in place. Easy to spray on and comb through without yanking my hair out. Tried other products and nothing even comes close. People would laugh if they knew but I probably went through a bottle a week so I would hate to do the math what I’ve spent on this product in 35 years. For many years the product was always out at salons so what’s the reason? It didn’t sell??? Now the hair is probably gonna fall out because of stress because I don’t know what I’m gonna use now? No stars for your decision to discontinue but as for the product five star. I’m only one person but you definitely lost a long-term purchaser. 😢
I still cannot believe that Joico would discontinue one of the best hairsprays that have been on the market for over 30 years, & probably the sole reason the brand grew, to where it is now! Customers are loyal to a brand, if they find a product that works for their hair, & once that product is gone, so is the loyalty. I personally feel it was a big mistake to discontinue, JOIFX Firm(AKA Joico Ice Mist), & would respectively ask Joico, to review this decision, & before you respond or ask, yes I have tried your 2 aerosol versions(Flip, Turn & , JoiMist Firm, that do not compare! NOT HAPPY 🙁
I’ve used this product for years and years. It’s fantastic. Solid hold. Can still look natural even when hair is firm. No scent, which I love the most about this hairspray.