JoiGel Firm
Styling Gel
Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.
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Here’s Why You’ll Love It
There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.
Helps add structure and hold
Locks in hydration
Boosts shine
Thermal protection
Protects against pollution*
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Laboratory tested using pollution particles
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to damp/dry hair. Style as usual.
Let’s Look Inside
Nothing stiff or crunchy here –just a flexible styling gel that keeps strands in place even in humid conditions.
Crosspolymer + Copolymers
Creates a smooth gel texture, while delivering flexible holding power.
Moringa Seed Oil
A rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Reviews
PLEASE bring back Joi Gel MEDIUM! I have used it on clients every day for years and years! I can’t find anything comparable to it. Yes it’s nice to have a bunch of new products specifically to blow dry hair and for curly hair, but that doesn’t mean we don’t need the staple products as well!!!
I like the original Joi gel, it smelled so good
I wish you would bring back the original JoiGel HHK Joifull is not strong enough for my fine hair and the Joigel firm causes breakage. The original that has been discontinued was much better
Bring back joigel the firm is garbage
Makes your hair sticky. So disappointed that you discontinued the medium hair gel as it worked great! Now I am looking for something else as I don’t like the firm one.