Gray Away Overlay20191120200050

Gray Away Overlay

Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-li...
Mushroom Shade Technique20191120194537

Mushroom Shade Technique

Take natural up a notch with the ultimate beige-y palette. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly bala...
Roller Lights20191120193217

Roller Lights

Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador L...
Richard Mannah’s Bespoke Bob20190716085704

Richard Mannah’s Bespoke Bob

The Bob: Lets Talk About a Trend....John Irving via flckrDid you know that…the first American bob was born at the hospital?Irene Castle, the famous ba...
Creating Color: A Sit Down Chat with Larisa Love20190709162516

Creating Color: A Sit Down Chat with Larisa Love

Tell us about the evolution of this look and your tour. Where, what, why?This look was created on my Joico Europe tour, which included visits to Manch...
Larisa Love’s Blooming Summer Look20190617132549

Larisa Love’s Blooming Summer Look

LOOK: MOONBEAM PEARL BLONDE WITH PICK-ME-UP TECHNIQUEFORMULASNeed to bump up those tired highlights in a flash? Try Larisa Love’s inventive “Pick-Me-U...
Get Emma Roberts’ Brand New Boho Blonde20190611150122

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019 at 9:39am PDTActress Emma Roberts is kn...
10 Summer Hair Tips That Will Give Your Hair A Vacay20190611131031

10 Summer Hair Tips That Will Give Your Hair A Vacay

“Summer is approaching, and it’s time to think about altering your hair-care routine" says Cosmoprof artistic team member, Olivia Smalley."Even though...
How To Make This Super-Stylish Braid Work For You20190517101855

How To Make This Super-Stylish Braid Work For You

Let’s talk braids with Joico International Artistic Director, Richard Mannah...Wondering if braids can work for any age?“Braids can be worn in so many...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...