Get Emma Roberts’ Brand New Boho Blonde

 

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Actress Emma Roberts is known to be somewhat of a chameleon, changing up her hair color whenever the mood strikes. But this time, it was about getting down to business. “Emma needed to go light again for an upcoming project she’s working on,” explains Nikki Lee.

“We wanted to add our own twist to it and create a color she’s never been before. Instead of doing the typical bright blonde we went for a ‘Boho sunrise tone’. Something that felt a bit more undone and effortless.”

And how’d they get there? With the perfection of Joico’s Blonde Life Brightening System and LumiShine hair color – a duo that creates a perfectly-imperfect summer shade.

Here’s How Nikki Went About it:

Blonde Life Full product group
FORMULASFormula 1: Blonde Life Lightening Powder with 20 Volume LumiShine Developer

Formula 2: (Root Tap) LumiShine Demi-Permanent Liquid 6N with 5 Volume LumiShine Developer

Formula 3: (Gloss) LumiShine Demi-Permanent Liquid 9NV + 10SB with 5 Volume LumiShine Developer

lumishine demi permanent liquid line bottles
The Sunrise Steps

  • “I highlighted Emma’s entire head using Joico’s Blonde Life Powder Lightener with 20 Volume LumiShine Developer.”
  • “I lifted her hair a bit darker than a pale yellow. My goal was to keep her hair healthy, so I didn’t push it further.”
  • “I tapped her highlights down at the bowl with Joico’s LumiShine Demi-Permanent Liquid 6N with 5 Volume LumiShine Developer.”
  • “After about 5 minutes, I ran LumiShine Demi-Permanent Liquid 9NV + 10SB with 5 Volume LumiShine Developer throughout her ends.”
  • “I then let everything process together for about 10 minutes.”
  • “Lastly, I rinsed and sealed the deal with Joico’s Blonde Life Masque.