Here’s A Glorious Root Melt That Embraces Dark Grow-Out20210129182037

Here’s A Glorious Root Melt That Embraces Dark Grow-Out

ROOTED IN STYLEWith Joico Global Brand Storyteller, Olivia SmalleyThe Backstory:Olivia’s client has beautiful textured hair – but old, grown-out highl...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20210129181712

Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls

LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveRich and warm and luxurious as can be…that’s the vibe behin...
Fall Chestnut: The Perfect Technique For Textured Hair20210129163337

Fall Chestnut: The Perfect Technique For Textured Hair

Looking for a warm and wonderful way to take textured hair into the cool season? With glistening chestnut highlights dreamed up by Joico Celebrity Art...
Double Ash Prism Lights Technique20210128191547

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Series, a collection of seven perfectly bala...
American Music Awards Style Scoop20210127195535

American Music Awards Style Scoop

There were plenty of hits at the American Music Awards this week – which included the rock-star hair sported by actress and host, Taraji Henson, and b...
Crescent Method20201229221722

Crescent Method

“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application time. This is a great technique for you t...
The Care-Taking Of Textured Hair: 10 Tricks To Try20201106185415

The Care-Taking Of Textured Hair: 10 Tricks To Try

Fans of Joico Influencer, Kara Williams, have been known to jump on her Instagram page daily to see what this textured-hair pro is going to dream up n...
The Ultimate Blonde-Shampoo Guide: A Cheat Sheet20201106180854

The Ultimate Blonde-Shampoo Guide: A Cheat Sheet

Shampoo has come a long way since the days of lather, rinse, repeat. But it’s easy to have a bit of a blonde moment when faced with the broad range of...
THAT Iconic 70’s Layered Hair How-To’s20201106175219

THAT Iconic 70’s Layered Hair How-To’s

That iconic, chandelier-layered haircut so celebrated in the 70’s is having another moment. (Honestly – we’re not sure the sexy, graduated look has ev...
Ice Pixie20201030170806

Ice Pixie

“ A blonde pixie?! Yes please! I love when clients want to get creative and try new things with their hair. Briana has beautiful rich brown level 4 ha...