Why It’s Smart To Be Collagen Bound20220926145903

Why It’s Smart To Be Collagen Bound

Collagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection -- your hair. Find out why this n...
Swoon! We DO Love Your Bridal Looks20220926145138

Swoon! We DO Love Your Bridal Looks

THE BEST OF BRIDALWill everyone please rise and cast your eyes on these gorgeous bridal looks? We’ve been watching your work on social…and are in LOVE...
Flattering Hair Looks For Every Age!20220926144509

Flattering Hair Looks For Every Age!

AGELESS AND AWESOMEFeaturing Joico Global Brand Storyteller, Olivia SmalleyLet’s be honest: Hairstyles that look amazing in your twenties don’t always...
Rock This Bob at Every Age20220926143553

Rock This Bob at Every Age

THE TIMELESS BOBWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHTake a beautifully cut bob. Add layers…some bangs…the right products…and you have a...
Top Blonde! Gaga’s Maverick Video Look Revealed20220926123506

Top Blonde! Gaga’s Maverick Video Look Revealed

GREAT BALLS OF BLONDE!Featuring Joico Celebrity Artist, Frederic Aspiras View this post on Instagram A post shared by Joico (@joico)If you’v...
Meet The Superwomen Who Rock Our World20220823183337

Meet The Superwomen Who Rock Our World

OUR SHE-ROES!Ready for some serious inspiration? Here at Joico, we’re celebrating women in roles of leadership – and we’re proud to introduce you to s...
Get “Ready!” to Be Inspired by Doja’s Pro!20220823125734

Get “Ready!” to Be Inspired by Doja’s Pro!

READY, SET, GO!There’s possibly no better way to embrace and elevate the talent of our Black American artists, than to celebrate the creative genius o...
This LumiShine Hair Color Cheat Sheet Makes Things Easy!20220822201151

This LumiShine Hair Color Cheat Sheet Makes Things Easy!

LUMISHINE SHORT CUTSYes, LumiShine offers dazzling, radiant color with twice the shine and mega softness. But did you know it’s also the color line th...
Revealing the Secret to a Curly Cut20220822195611

Revealing the Secret to a Curly Cut

THE CURLY CUTFeaturing Joico Global Brand Artistic Director, Richard MannahSectioning, “shrinkage,” and a perfect styling product…it’s the magic trife...
Latest Hair-Color Inspo? FLOWERS!20220822195038

Latest Hair-Color Inspo? FLOWERS!

FLORAL DELIVERYFeaturing Joico Global Brand Ambassador, Larisa LoveHow to quickly cover gray and give your brunette client a rosy outlook for spring/s...