OUR SHE-ROES!
Ready for some serious inspiration? Here at Joico, we’re celebrating women in roles of leadership – and we’re proud to introduce you to some of the very impressive, accomplished, powerful players who help steer our company to the stars every day.
Come meet these super SHE-roes…
Annie Hu
With a sudden burst of might and determination, young Annie began fearlessly ascending her way through the ranks of Joico after her 2005 graduation. Gathering strong mentors throughout her climb, this strategic Marketing Director now leads an animated team of trusted superhumans, with whom she jumps into the minds of consumers, thanks to her well-honed eagle-eye and uncanny ability to read thoughts at a moment’s notice. BOOM!
“I code switch on a daily basis! Being raised Taiwanese at home and American outside the home has allowed me to see everything through different lenses.”
“I am who I am! The older I get, the more comfortable I get being me.”
“Mmmmm! Chinese and Taiwanese food – my favorites!”
Annie’s superpower: Problem Solving
“A challenge electrifies me!”
Her favorite product: Joico Color Intensity
“I’ve been all shades of the rainbow. There’s something magical and empowering about switching your hair-color; it’s how I express my individuality!”
Valerie Robinett
Boldly dreaming up a dynamic digital universe at Joico, our Senior Director of Digital Marketing and Communications VALiantly brings her keenly developed people skills to the table; ideating masterful strategies with her team, until creativity literally flashes from the room. With her finger on the pulse of trends and pop culture, Val takes brave leaps toward new ideas…fosters strong relationships…accepts any challenge (risks be damned!)…and flies to the stars to help Joico shine around the world.
“I’ve spent 28 years in the beauty industry. Go ahead…ask me anything!”
“Bubbles! Tacos! Lebanese food! I absolutely love to cook, and believe in celebrating life by making, sharing, and breaking bread with family and friends.”
“I grew up in LA with The Incredibles: a Beirut-born Grandmother who brought 9 siblings to the U.S. in search of a better life; and a mother hailed as “Top Salesperson” in Time magazine.”
“Afraid to speak up? Never! I’ll ALWAYS give you my opinion.”
Val’s superpower: Making big ideas happen!
“It’s all about building great relationships with people, boosting my team, and taking plenty of risks!”
Her favorite product: Loves them all!
“Who will suspect I’m really a Joico Junkie? Heat Hero…check! Blonde Life…check! Defy Damage…check, check, check!”
Pauline Kintanar
Just when the world thought our Graphic Designer, Pauline, was headed for a degree in engineering, and BAM!…this first-generation FilipinX-American pivoted on a dime, diving headfirst into art and design, where she’s made a SPLASH! at Joico without a glance in the rearview mirror. Finding comfort in her individuality – and the brilliant splendor of work – Pauline’s crusade for joi-ful aesthetics is truth, not fiction.
“I maneuver through society’s stereotypes, while finding a balance between family, traditions, and values.”
“Growing up in Southern California, I’ve been able to befriend a diverse group of people and enjoy the fruits of So. Cal culture.”
“You can learn a lot about humanity by simply asking questions.”
Pauline’s superpower: Curiosity!
“Being curious helps to broaden perspective and think more empathetically.”
Her favorite product: Hair Shake!
“I like my fine hair a little tussled and messy, and this is the perfect way to add volume without getting oily by the end of the day.”
Joly Neelankavil
The scene: India,1970’s. And the parents of Senior Designer Manager, Joly, are winging their way to the United States, where they are about to create an artistic force of nature. Their visionary superwoman — with an eye for the tiniest detail — would ultimately shape-shift her career into a joi-filled journey under the sunny skies of Los Angeles.
“Holy mentorship! I wouldn’t be where I am today without the unwavering support and guidance of Joe Suarez…he’s been the best boss a designer could ever ask for!”
“My culture, experiences, and unique perspective are all woven into the fabric of who I am.”
Joly’s superpower: Attention to detail!
“It shows up in subtle ways every day…from an eye for color, to the choices in type and overall design aesthetic.”
Her favorite product: Dream Blowout!
“Dream Blowout has been great for cutting down my blow-dry time and leaves my hair so silky-smooth and bouncy!”
Emma Sheahan
Animatedly swooping into salon classes, distributor meetings, hair shows, and photo shoots in her debut role as a Joico Educator, Emma began cultivating her razor-sharp product instincts from “hundreds of really talented artists all over the world.” Today, as Senior Development Manager/New Product Development, she’s the ultimate hair protagonist, overseeing testing protocols, working with the wizards of science and the magicians of marketing to make her innovative brand of magic go global.
“Customs! Sounds! Flavors! I love the exposure to diversity of culture, having grown up in both L.A and Arandas, Mexico.”
“Being bilingual makes my world more interactive and gives me a strong sense of community.”
“The 3 key words I’ve heard since I was a little girl? Respect, discipline, and commitment.”
“Being raised by the strong businesswomen in my life has given me the ability to learn new ways of working, to have flexibility, and to remember that the Universe provides for everyone.”
Emma’s superpower: Resilience!
“I don’t stop at the first fail! Failing is part of the process, and it only propels me to the next best chapter.”
Her favorite product: Sleepover!
“Damage Defy Sleepover is easy to use and makes my hair feel so soft and shiny. It works while I sleep – and you can’t beat that!
Melisa Gill
This fearless leader, whose story begins in Montreal, is a true hair-crime fighter – a corporate heroine-turned-General Manager, now overseeing a buzzing metropolis of joi-seekers in their mission to reach for the stars. As Melisa deftly ascended the stepping stones of Joico for nearly two decades, she gathered the power of compassion along the way … a quality that has made this crusader of joi a deeply-revered Captain.
“It was a gift to grow up in a multicultural city and a province – Quebec – where the official language is French.”
“It’s taken me some time, but I really try to leverage the skills of empathy and listening – which can be deeply undervalued in organizations. They’re skills that women often possess.”
Melisa’s superpower:
Balancing Work and Family!
Her favorite product: Weekend Hair!
“It’s a MUST for any working mom.”