This 10-Min Gray-Coverage Video Went Viral!20220822193545

This 10-Min Gray-Coverage Video Went Viral!

VIRAL VIDEOIt makes sense that @hairbystevie’s gray-coverage video went viral on social – she put her client’s telltale roots in hiding with just ten ...
This Hilary Duff Blonde Formula is a Keeper!20220822193053

This Hilary Duff Blonde Formula is a Keeper!

THE HOTTEST BLONDEOne look at a recent Instagram post of Nine Zero One Salon superstar, Nikki Lee, and it’s pretty clear why her celeb client, Hilary ...
Joico’s Feeling Pride Today…🌈20220822192457

Joico’s Feeling Pride Today…🌈

FEELING THE PRIDEAs the haircare company that’s all about joi, Pride Month packs a powerful punch. In fact, we can think of no better time to celebrat...
How AAPI Hero, Frederic Aspiras, Is Giving Back20220627182115

How AAPI Hero, Frederic Aspiras, Is Giving Back

HONOR ROLEThere were so many reasons we honored Gaga’s Oscar-nominated hair hero, Frederic Aspiras, earlier this month in Beverly Hills. But perhaps n...
The Beauty of Working with Asian Hair…20220627175350

The Beauty of Working with Asian Hair…

THE BEAUTY OF ASIAN HAIRFeaturing:Joico Guest Artist, Thip Salazar @thipstylesJoico Guest Artist, Trang Pham @hairbyqtrangJoico Guest Artist, Nikki Pi...
Blonde At Any Age with Lumi1020220627125551

Blonde At Any Age with Lumi10

BLONDE AT ANY AGEWith Joico Brand Educator, Tiffany Pachl“So many blonde women think as they age and have gray hair that they need to go natural and e...
Dreamy Brunette: It’s So Shiny and Rich!20220624210754

Dreamy Brunette: It’s So Shiny and Rich!

THE DREAMY BRUNETTEFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Joico Celebrity Artist, Jill Buck of Salon Nine Zero One had a brunette cl...
Sizzle! Summer Hair Is Here! ☀️20220624200423

Sizzle! Summer Hair Is Here! ☀️

THE BIG SUMMER HAIR KICK-OFFStarring…Joico Global Brand Ambassador, Larisa LoveJoico Global Brand Artistic Director, Richard MannahJoico Global Brand ...
Want to Take Your Hair on Vacay?20220624183013

Want to Take Your Hair on Vacay?

PACK YOUR BAGS!If your vacay calendar has you hitting the road, skies, or waves this summer, tailoring your beauty bag to the destination is a smart m...
The Big Blonde Life User Guide!20220624162620

The Big Blonde Life User Guide!

THE BIG BLONDE LIFE GUIDEFeaturing Joico Global Brand Storyteller, Olivia SmalleyJoico Global Brand Storyteller, Olivia Smalley, loves to live the Blo...