Brunette to Blonde – One Step at a Time

BACK TO BLONDE WE GO…

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901

“My client decided to try brunette for about four months; and then she was ready to go back to blonde,” explains Joico Celebrity Artist, Jill Buck, of Salon 901, who approached the reverse transformation with plenty of smart safeguards in place (Defy Damage included!). “I chose to take this brunette client blonder one step at a time. This is great approach, because it still delivers beautiful hair, while you test to see if the strength is great enough to get the hair there.”

Jill’s “protect-the-hair” rules…

Take a history lesson: “Knowing she had previously lightened hair, I reached for Defy Damage Pro Series1 – a bond-building formula that gives me comfort, knowing it will protect hair as I lift the old toners out. Her strands have been through a lot, and it’s important to make sure you know your client’s full hair history before coloring.”

Build those bonds:

“Always, always use a bond-building agent when lifting previously colored hair, and drop your volume down by 10.”

Time heals:

“Book a little extra time with clients who want a lot of change -- and charge accordingly -- so you can ensure their hair remains healthy.”

Make hair health the #1 goal:

“It’s a must in our industry now to take these extra steps. We have so many amazing tools at our disposal, so keeping our clients’ hair healthy is a top priority that everyone can do.”

Don’t rush the journey:

“I chose to take this brunette blonder one step at a time. This is great approach as a way to still give them beautiful hair, but test to see if the strength is great enough to get them there.”

Jill's Back to Blonde Formula...Formula 1: BlondeLife Powder Lightener with 10 Volume LumiShine Developer, working your way up to 20 Volume LumiShine Developer

Formula 2 (Root Melt): (Pre-Tone) LumiShine Demi-Permanent Liquid 6SB + 6N with 5 Volume LumiShine Developer

Formula 3: (Gloss) LumiShine Demi-Permanent Liquid 10NW + 9V with 5 Volume

Jill’s start-and-finish trick…

The key to bringing out vibrancy and shine before every color service – including this toner technique? Starting and ending with Defy Damage Pro Series:

Pro Series 1 is a dry aerosol spray that is applied in short bursts to dry hair prior to any chemical service. It’s designed to protect bonds in the hair from degradation that occurs during color, lightening, perming, and straightening services. Big bonus? There’s no need to reformulate your color, adjust your developer, or change your process timing--just shake the can vigorously, apply to clean dry hair before toning.

When processing is complete, rinse and apply Defy Damage Shampoo , followed by Pro Series 2 for five minutes. This game-changing product will restore and regenerate bonds while locking in color: the perfect way to bring out the best of Jill’s blondes.

Watch Jill demo the power of Defy Damage…

 

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