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Learn From Your Mistakes20230615174550
Learn From Your Mistakes
Featuring:Joico Brand Storyteller, Olivia ThompsonJoico Artistic Educator and Brand Content Creator, Mai HernandezThey say that failure is a form of l...
How To Fake A Silky Blow-Dry20230615174050
How To Fake A Silky Blow-Dry
Featuring Joico Brand Storyteller, Olivia ThompsonYou could spend hours drying and styling your hair for that profesh, silky-straight look. Or you cou...
Tried-And-True Styling Tricks20230615173706
Tried-And-True Styling Tricks
Featuring Joico Artistic Educator, Katie AlmGet ready for some styling hacks that are so solid, our expert pro – Joico Artistic Educator, Katie Alm – ...
Hair-Saving Masques For Summer20230615173155
Hair-Saving Masques For Summer
Summer – as much as we love it – has a bad rap in the hair dept. Between scorching sun, UV rays, chlorine, and salt water, even the healthiest strands...
Swatch Watch: Tone That Blonde!20230615172913
Swatch Watch: Tone That Blonde!
With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero OneYou won’t find a pro who’s more spot-on at nailing the perfect cool blonde than Joico C...
The Coily Hair Chronicles20230615162350
The Coily Hair Chronicles
Featuring Joico Guest Artist, Keya NealIf you haven’t heard about The Coily Hair Chronicles – starring Texture vs Race founder, Keya Neal – get ready ...
Celebrate Earth Day! Try These Joi-filled Ways20230516163005
Celebrate Earth Day! Try These Joi-filled Ways
As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Speaking Bluntly…About the New Bob! 🗣️20230515161830
Speaking Bluntly…About the New Bob! 🗣️
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH The iconic bob haircut has been around since the days of Cleopatra; and like all good things, it’s...
Behind the Scenes As This Pro Gets Ready…20230515153854
Behind the Scenes As This Pro Gets Ready…
Featuring Global Brand Storyteller, Olivia ThompsonIf you love those Get Ready With Me TikTok videos as much as we do, come take a peek as Joico Globa...
Spread Your Wings with the Butterfly Cut!20230504152128
Spread Your Wings with the Butterfly Cut!
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHRemember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest life...