With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero One
You won’t find a pro who’s more spot-on at nailing the perfect cool blonde than Joico Celebrity Stylist, Jill Buck, of L.A.’s famed Nine Zero One Salon. Today, she’s playing with swatches so you can see the EXACT differences between the sought-after LumiShine Demi Permanent Liquid shades: 10PV, 10V, and 9NV.
“These shades are meant to create bright blondes for clients who prefer feeling a little cooler than an effortless blonde. Starting levels 8 – 10 are ideal,” explains Jill.
“To really show the true undertone and developing of these shades, I used a level 10 hair swatch — but most clients will be 9 – 10 after they have been lifted,” explains Jill, who always tests her toners on hair swatches so she can dial in the perfect timing. (Her biggest piece of advice? Don’t ever walk away from your client during the toning process!) “The lift is actually the most important part of toning,” explains Jill. “It’s like working with a fresh white T-shirt versus one that’s old and faded. Make sure your beginning palette has a perfect lift with soft yellow undertones only.”
“For me, I look to the eye color of my client primarily [when choosing a toner]. The undertone in the eyes should be complimentary to the hair color.”
LumiShine Demi Permanent Liquid Shade Platinum Violet (10PV)
How Jill uses it: “The PV gives me that perfect zero-warmth bright blonde.”
LumiShine Demi Permanent Liquid Shade Violet (10V)
How Jill uses it: “The V is when I want something a little cooler.”
LumiShine Demi Permanent Liquid Shade Natural Violet (9NV)
How Jill uses it: “The NV is the most ideal for a neutral beige blonde.”
“Los Angeles is known for beautiful blonde hair, so I want to share my go-to toners that I use every day in the salon.”
– Jill Buck
The nourishing protection of LumiShine’s Demi Liquids seals in moisture, softness, and out-of-this world shine for up to 30 shampoos – infusing each strand with stunning, vibrant dimension. The collection features perfectly balanced, intermixable, pre-blended shades; with Joico’s bond-building ArgiPlex Technology – an Arginine breakthrough that strengthens each strand from the inside out. The result? Stronger, healthier-looking hair with 2X the shine, and extraordinarily vibrant, fade-resistant color.
“After a major blonding session, I like to send my clients home with Defy Damage Protective Shampoo and Conditioner. They help build up the strength in the hair by 80%, which is really important to help keep our blonde girls healthy,” says Jill of the protective duo.
Defy Damage Protective Shampoo
With a rich, luxurious lather, this gentle cleanser protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The results are shiny, smooth, clean strands — wonderfully resilient and healthy looking.
The perfect partner to Defy Damage Shampoo, this daily, color-preserving formula will give you a welcome pause from all that wrestling with dragging a brush or comb through wet tangles. Defy Damage Conditioner is a bond-strengthening formula that replenishes moisture and builds resilience in your hair without weighing it down; and — drumroll, please — it instantly detangles hair so you’ve got amazing glide power with that brush or comb.
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