“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck

Jill’s going on the record with her delicious lineup of back-room brunette formulas – and you’re the first to get them!


“Any time I’m formulating for a brunette, I’ll use their natural base color as the guide, going about 1 - 2 levels from their base.”

“For brunettes going lighter, remember that you’re lifting through many different elements and so many additional lightening steps -- I like to keep my root taps in the level 6 range. This gives them the most natural look. I can customize and change them based on my foil placements.”

Jill's Secret Menu


When clients want to stay warm, refine their color with this delicious formula.
Recipe: Processing Color — Peachy
Apply LumiShine Demi-Permanent Liquid 6NWB and 6NG; process 15 – 20 minutes


Here’s the perfect creation for brunettes who are turning red.
Recipe: Processing Color — Neutral
Apply LumiShine Demi-Permanent Liquid 6NA for 15 minutes.


A total Jill favorite, this mix is ideal for deep brunettes who like a natural look with a beautiful lift.
Recipe: Processing Color — Gold Glow
Apply LumiShine Demi-Permanent Liquid 6NG & 6N and process for 15 minutes. It creates that perfect blend between a level 4 – 5, moving into gorgeous popped 8 – 9 highlights.


Order up this luscious color for brunettes who are turning orange.
Recipe: Processing color — Dark.

LumiShine Demi-Permanent Liquid 4SB and Clear for 12 minutes. Adjust the amount of Clear in your formula based on how dark the natural level hair is.

Pro tip: “The advantage of using Clear is that it allows you to lighten your formula as needed; and, it allows you to slow down the deposit, so you really make sure you are covering the orange you’re trying to get rid of.”

Watch Jill Show You How