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Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner


Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

What's New

LumiShine Ash Ash Series

Say goodbye to those “if I only had this color” moments! LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver/gray, and beyond. The perfect balancing act to build your business AND your creativity.

Shade Collections

PowerHouse Reds

A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones.


LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection.

Video Tutorials

Step-by-Step Tutorials

Power Melt20210331131232

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair...
Double Ash Prism Lights Technique20210128191547

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Seri...
Crescent Method20201229221722

Crescent Method

“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application t...
“Silver Plated”….The Look, The Lesson, The Pow20200423165707

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...

Color Formulas

“Violet Night” Look with New Demi Liquids20200423184406

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...
Get Kristin Stewart’s Edgy Blonde Highlights20200423163735

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...
2 Cool Ways to Blonde up Big-Time20191205165725

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
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