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Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

Awards

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BehindTheChair.com
Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

Shade Collections

lumishine demi liquid bottles

New DEMI LIQUID SHADES

LumiShine’s new Demi-Permanent Liquid shades are designed to round out your must-have collection.

Demi Permanent Liquid

LumiShine Ash Ash Series

Show brass who’s boss — a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades.

LumiShine Ash Ash Series

PowerHouse Reds

A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.

LumiShine Powerhouse Reds

New Gold

7G shade

7G / 7.3

9G shade

9G / 9.3

New Warm Copper

5WC shade

5WC / 5.774

6WC shade

6WC / 6.774

7WC shade

7WC / 7.774

New Natural Beige

6NB shade

6NB / 6.072

7NB shade

7NB / 7.072

9NB shade

9NB / 9.072

Blue Violet

10BV / 10.82

9BV / 9.82

7BV / 7.82

Platinum Violet

10PV / 10.92

9PV / 9.92

8PV / 8.92

Violet Gold

10VG / 10.23

9VG / 9.23

8VG / 8.23

Natural

10N / 10.0

8N / 8.0

7N / 7.0

6N / 6.0

5N / 5.0

4N / 4.0

3N / 3.0

Natural Ash

9NA / 9.01

8NA / 8.01

6NA / 6.01

5NA / 5.01

Natural Warm Beige

10NWB / 10.07

9NWB / 9.07

7NWB / 7.07

6NWB / 6.07

4NWB / 4.07

Natural Gold

10NG / 10.03

8NG / 8.03

6NG / 6.03

Natural Copper

8NC / 8.04

7NC / 7.04

6NC / 6.04

Natural Violet

9NV / 9.02

6NV / 6.02

4NV / 4.02

Copper Copper Red

6CCR / 6.446

Red Red

8RR / 8.66

4RR / 4.66

Red Red Violet

5RRV / 5.662

Violet

10V / 10.2

9V / 9.2

7V / 7.2

Violet Violet

3VV / 3.22

Ash Ash

6AA / 6.11

5AA / 5.11

Silver Blue

10SB / 10.8

9SB / 9.8

7SB / 7.8

6SB / 6.8

4SB / 4.8

1BS / 1.8

Video Tutorials

Nail The Mushroom Hair Trend With The “Prism Lights” Technique
PlayPlay
LumiShine Demi Perm Liquid “Must-Have” Shades: Fill In The Gaps For Blondes and Brunettes
PlayPlay
Create The Most Powerful Red-Hair Color: Step-By-Step
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Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
PlayPlay
Honey Caramel Balayage with Colorist Denis De Souza
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11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss
PlayPlay
Bronde Haircolor Technique: Surfside Blonde with LumiShine
PlayPlay
Coily Hair Chronicles: Color Out Loud
PlayPlay
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Nail The Mushroom Hair Trend With The “Prism Lights” Technique
Nail The Mushroom Hair Trend With The “Prism Lights” Technique
LumiShine Demi Perm Liquid “Must-Have” Shades: Fill In The Gaps For Blondes and Brunettes
LumiShine Demi Perm Liquid “Must-Have” Shades: Fill In The Gaps For Blondes and Brunettes
Create The Most Powerful Red-Hair Color: Step-By-Step
Create The Most Powerful Red-Hair Color: Step-By-Step
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
Honey Caramel Balayage with Colorist Denis De Souza
Honey Caramel Balayage with Colorist Denis De Souza
11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss
11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss
Bronde Haircolor Technique: Surfside Blonde with LumiShine
Bronde Haircolor Technique: Surfside Blonde with LumiShine
Coily Hair Chronicles: Color Out Loud
Coily Hair Chronicles: Color Out Loud
previous arrow
next arrow

Step-by-Step Tutorials

Power Melt20210331131232

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair...
Read more
Double Ash Prism Lights Technique20210128191547

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s NEW Ash-Ash Seri...
Read more
Crescent Method20201229221722

Crescent Method

“The Crescent Method is a foiling technique in which you take large sections of hair to speed up application t...
Read more
“Silver Plated”….The Look, The Lesson, The Pow20200423165707
Clients hair in foils for coloring

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...
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Color Formulas

“Violet Night” Look with New Demi Liquids20200423184406
Womens with brunette hair and bangs

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...
Read more
Get Kristin Stewart’s Edgy Blonde Highlights20200423163735
Kristin Stewart Hair Color Products

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...
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Larisa Love’s Blooming Summer Look20190617132549
Larisa Love with hair models

Larisa Love’s Blooming Summer Look

LOOK: MOONBEAM PEARL BLONDE WITH PICK-ME-UP TECHNIQUEFORMULASNeed to bump up those tired highlights in a flash...
Read more
Get Emma Roberts’ Brand New Boho Blonde20190611150122
Emma Roberts with Blonde Hair

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019...
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