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Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner


Stylist Choice Awards 2016 winner for Favorite New Color Line
Beauty Launchpad Magazine
Readers Choice Awards 2018 winner for Best Fashion Color

What's New


Say goodbye to those “if I only had this color” moments! LumiShine’s five new Demi-Permanent Liquid shades are designed to round out your must-have collection with endless options for blondes, brunettes, silver/gray, and beyond. The perfect balancing act to build your business AND your creativity.

Shade Collections

PowerHouse Reds

A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones.

Video Tutorials

Step-by-Step Tutorials

“Silver Plated”….The Look, The Lesson, The Pow20200423165707

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...
Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckA...
Silver Blue Siren20180207110642

Silver Blue Siren

Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series...

Color Formulas

“Violet Night” Look with New Demi Liquids20200423184406

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...
Get Kristin Stewart’s Edgy Blonde Highlights20200423163735

Get Kristin Stewart’s Edgy Blonde Highlights

 View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...
2 Cool Ways to Blonde up Big-Time20191205165725

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
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