LumiShine logo

Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

What's New

LumiShine Powerhouse Reds

A stunning range of fierce tones—that stay true to tone, resisting the fading effects of everyday aggressors—these bold beauties sound the siren for shiny, healthy-looking, fade-resistant color.

Shade Collections

lumishine warm series line bottle and boxes

LumiShine Nude Glow

Take natural up a notch with this trend-worthy line of modern tones.

Video Tutorials

Step-by-Step Tutorials

Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckA...
Silver Blue Siren20180207110642

Silver Blue Siren

Mirror, mirror on the wall, who’s the fairest and coolest of them all? With LumiShine’s NEW Silver Blue Series...
The Nude Glow Lights Technique + Step by Step20180207100745

The Nude Glow Lights Technique + Step by Step

Women everywhere are embracing the nude look—with highlighters, bronzers, eye shadows, and even lip colors in ...

Color Formulas

Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...
Get Emma Roberts’ Brand New Boho Blonde20190611150122

Get Emma Roberts’ Brand New Boho Blonde

 View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222

Singer Jewel Has a New Look That Saves Time and Damage

 View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe...
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813

Get Julianne Hough’s New Blonder-Than-Blonde Formula

Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckA...
Load more

Get LumiShine Conversion/Swatch Charts, Fact Sheets, and more