THE SPRING HAIR COLOR EDIT: A FIRST LOOK AT THE 2026 TRENDS20260707144215
THE SPRING HAIR COLOR EDIT: A FIRST LOOK AT THE 2026 TRENDS
Get ready for a thrilling first look at the color trends coming down the pike for spring and beyond. Created exclusively with the JoiColor system, our...
Dark-to-Light Transformation20241220191214
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241220191120
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Brunette Transformation: Subtle But Powerful!20241220190833
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Our Pride and Joi: Gorgeous Hair!20241218143833
Our Pride and Joi: Gorgeous Hair!
As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual...
At a Gloss for Words20240906154506
At a Gloss for Words
If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toner...
Glisten Up! Caramel Balayage20240822150445
Glisten Up! Caramel Balayage
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersSometimes, a hair color goal focuses on maintenance; other times, it’s all about re...
Trending Hair Color… Copper Crush!20240614163758
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Toner Transformation: This Blonde Bridges Dark to Light20240614162721
Toner Transformation: This Blonde Bridges Dark to Light
Featuring Joico Global Technical Director, Jeannetta Walker-RodgersEver worry that a high-level blonde tone on a very dark base will result in an unfl...
“I Wish I Were Blonde-Blonde!”20240614162325
“I Wish I Were Blonde-Blonde!”
Featuring Joico Artistic Educator, Mai HernandezWhen Joico Artistic Educator, Mai Hernandez’s client asked for a super-blonde, almost platinum look, s...