THE SPRING HAIR COLOR EDIT: A FIRST LOOK AT THE 2026 TRENDS20260707144215
THE SPRING HAIR COLOR EDIT: A FIRST LOOK AT THE 2026 TRENDS
Get ready for a thrilling first look at the color trends coming down the pike for spring and beyond. Created exclusively with the JoiColor system, our...
SPRING STYLE REMIX 2026: 3 HOT TRENDS TO TRY20260706212023
SPRING STYLE REMIX 2026: 3 HOT TRENDS TO TRY
From Spring’s super-snatched ponytails, the hottest new scarf tricks, and festival-worthy color and braids, clients will be looking to you to take the...
3 Hot Summer Formulas That Put Blonde On The Map!20260706201530
3 Hot Summer Formulas That Put Blonde On The Map!
Looking to tap into trendsetting blonde looks that take your clients from simply sunny to sizzling-hot?Joico’s got the latest forecast for you -- with...
Trending Carmel Brunette20241220191250
Trending Carmel Brunette
Featuring BTC Brand Content Creator, Melissa Maloney“There’s a fine line between making a brunette client feel lighter, and making them TOO blonde,” e...
Dark-to-Light Transformation20241220191214
Dark-to-Light Transformation
Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers“I’m always inspired by an amazing transformation,” says Joico Global Technical Dir...
Marketing Magic! The Fall Hair-Color Menu20241220191120
Marketing Magic! The Fall Hair-Color Menu
Want to fill your books all season? Offer this glorious collection of fall color looks, inspired by a trending palette of burnished, autumnal shades t...
Rich Espresso Brunette Curls20241220191010
Rich Espresso Brunette Curls
Featuring Joico Technical Director, Jeannetta Walker-RodgersMy client was unhappy with her hair. She had used box dye and a 30-volume developer to cov...
Hot Trend: the Dark-Chocolate Brunette20241220190931
Hot Trend: the Dark-Chocolate Brunette
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThere’s nothing bittersweet about the melty lusciousness of rich, deep, dark...
Brunette Transformation: Subtle But Powerful!20241220190833
Brunette Transformation: Subtle But Powerful!
Featuring Joico Artistic Educator and Brand Content Creator, Mai Hernandez“Not all transformations have to be major,” says Joico Artistic Educator and...
Rainbow Color Now Blooming20241218144703
Rainbow Color Now Blooming
Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that guts...