Our Focus? Joicon 2023 Recap!20231215184658
Our Focus? Joicon 2023 Recap!
Once a year, it happens: Three days of hands-on education, electricity, and inspiration presented to a select group of Joico Master Artists…who then t...
The Highlight Reel… “Back To The Future” BTC 202320231215184535
The Highlight Reel… “Back To The Future” BTC 2023
We’re traveling back in time and sharing the future of haircare today! View this post on Instagram A post shared by Joico (@joico)Electricit...
Fall Trend: Natural Beige Foilyage20231215184443
Fall Trend: Natural Beige Foilyage
Featuring Joico Guest Artist, Nathi VegaWhen your brunette client wants her blonde pieces to pop as she segues into fall, try this Natural Beige foily...
Fall’s Coming…So is Warm Copper20231121171127
Fall’s Coming…So is Warm Copper
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveBrand Ambassador and Artistic Director, Larisa Love, hits every note; and yo...
The Power of Gold20231121170817
The Power of Gold
With Joico Global Education Expert, Ricardo SantiagoYou know how summer sunflowers burst into a display of glorious gold? That was the visual inspo fo...
Brunette Dimensional Dazzle20231121170702
Brunette Dimensional Dazzle
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveTake a brunette with grown-out highlights. Add the dazzle of Blonde Life Pow...
Blend & Soften: The Perfect Grow-Out20231121170627
Blend & Soften: The Perfect Grow-Out
Featuring Joico Celebrity Stylist, Jill Buck, of LA’s Salon Nine Zero OneWant to create a gentler, softer color pattern on your dimensional clients? T...
Rosy Summer Hair Color Trend20230830170933
Rosy Summer Hair Color Trend
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveThe technique is magic on a client who…Has pre-lightened hair that always li...
The Client Consultation: 5 Great Questions For Success20230830170920
The Client Consultation: 5 Great Questions For Success
You can craft the most exquisite haircut or create a color masterpiece; but if the finished results don’t make your client happy…well, you might as we...
Foil Freedom: Hollywood-style20230830170847
Foil Freedom: Hollywood-style
With Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero OneWant to know how Joico Celebrity Stylist, Jill Buck, of Salon Nine Zero One cleverly fo...