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These BTC artists are AMAZING! ?

BTC BESTIES!Featuring Behind the Chair Artists@live_love_dohair, @samanthasbeautyconfessions, @jessicascotthair, & @edgybgirlWant to see the best ...
Fan-Favorite Videos You Don’t Want to Miss20220501000011

Fan-Favorite Videos You Don’t Want to Miss

LOVE & LEARNFeaturing Joico Celebrity ArtistsLarisa Love, Leticia McKay, and Ricardo Santiago.Want to know why these top-five Education-on-Demand ...
Now Premiering: Gaga’s red-carpet look! ?20220222145425

Now Premiering: Gaga’s red-carpet look! ?

NOW PREMIERING: GAGA!Featuring Joico Celebrity Artist, Frederic AspirasThe movie might be Italian, but the hair Gaga rolled out for the NY premiere of...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20220222140247

Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
The Secret Reverse Technique: Go Light To Go Dark20211029152354

The Secret Reverse Technique: Go Light To Go Dark

CELEB SECRET: GO LIGHT TO GO DARKFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Sometimes, it’s all about lift -- even when clients want to ...
Into The Rainbow With Staelle Colorful20210830160435

Into The Rainbow With Staelle Colorful

MEET STAELLE COLORFULSpecializing in creative hair color since her debut, Staëlle has made a name for herself through her popularity on social media. ...
The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do20210414142340

The “Cotton Candy Queen” Technique: Hilary Duff’s New Blue ‘Do

COTTON-CANDY QUEEN” TECHNIQUEWith Salon 901Stars, Nikki Lee and Riawna Capri“Hilary is no stranger to a fun hair color,” explains Nikki Lee of the mix...
Introducing Ice-Edge: The Coolest Money-Piece Technique20210401141407

Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-ca...
See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages20210129182306

See How This Pro Fixed Hair That Hasn’t Seen A Salon In Ages

THE BIG FIXWith Joico Celebrity Artist, Jill Buck, of 901 SalonHer client sat in the chair. Three inches of color grow-out…a year since the last hairc...
Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls20210129181712

Caramel-Drizzle Technique: Luscious, Warm Highlights For Curls

LUSCIOUS! THE CARAMEL DRIZZLE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveRich and warm and luxurious as can be…that’s the vibe behin...